Here is the brand new “Masterbrand” ad created by Ogilvy Advertising for Ford. First aired during the Champions League semi-final last night (27th May), it captures Ford’s “Kinetic Design” philosophy which means that a car looks as if it’s moving, even if it’s not.
It was directed by multi Cannes Lions winner Nick Lewin.
Ogilvy’s current campaign for BP Ultimate fuels is a great example of the agency’s ability to create genuinely integrated campaigns across multiple media and channels.
Our previous post focused on the TV component of the campaign – here’s the press and poster work. The ads take up the overall creative theme, depicting BP employees carrying a car as a metaphor for the extra mileage that BP Ultimate can generate.
Created by the same team as the TV work (Alan Morrice and Paul Diver), the ads are currently appearing in a variety of national newspapers and supplements.
Watch this space for details of some fun digital work that complements the TV and press.
On average, BP’s Ultimate fuel gives drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), “BP Ultimate Takes You Further”, demonstrates that very fact!
Alan Morrice and Paul Diver were the creatives. The music is by Buller & Bang and the song is called “Little Puzzle”.
This spot is part of a wider campaign, created jointly by Ogilvy Advertising and OgilvyOne, which also includes press and poster ads, radio commercials and digital executions.
For all the long suffering fans of the Ford Ka puzzles, the waiting is finally over! 16 of the models are hidden throughout the final poster “Liquid”, so click on the picture above (right) to see how many you identified.
If you missed all the fuss earlier in the week, scroll down to see the solutions to both the “Woodland” and “Urban” posters.
As always, the only place to find out all you wanted to know about the new Ford Ka is www.gofindit.net
Ogilvy & Mather Advertising is one of the UK’s top advertising agencies. We strive to produce creative work that is loved by millions. We develop work that runs across all channels, from big television commercials to cutting edge mobile apps.
Our expertise lies in managing complexity. Many of our clients havecomplex business issues involving multiple stakeholders. We have the strategic insight and planning processes that allow us to deliver simple, media-neutral solutions on both on a local and global level.
We are part of a strong global network of 450 offices in 120 countries. This means we have the scale to work across cultures and across continents.
Clients include: Philips, Dove, American Express, Expedia, Hellmann’s, Kronenbourg 1664 and Grant Thornton.