Ogilvy Advertising has created a new set of print ads for Ford’s “Masterbrand” campaign. Following on from the TV advert which first aired in this year’s Champions League semi-final, the prints capture Ford’s “Kinetic Design” philosophy, which means the car looks like it’s moving, even when it’s not.
There are five executions in total, in both 48 sheet and print format, and each display’s a different Ford model moving the world around them, whilst they remain still.
Above is the stationery Ford Mondeo disrupting autumn leaves on a country road, whilst below an immobile Ford Focus sits in the rain, splashing puddles. Click on the images to enlarge.
The next prints will be posted on this blog soon, so come back here to see them first.
Fresh off the back of a silver lion win at Cannes, Ogilvy Advertising’s mobile app for Fanta continues to be a popular hit with teenagers, as the new download figures show. The Fanta Stealth Sound System passed the milestone of 400,000 unique downloads at the beginning of July, just six months post launch.
If you’ve missed all the fuss about the app, you can click here to watch the viral explaining how it all works.
And if you’re one of the teens noiselessly communicating with your peers amidst those unwitting adults, well… keep up the good work!
Ogilvy Advertising have released a new “Yellow” version of the popular “This Is Now” Ford Fiesta ad. A brand new soundtrack now accompanies an eye-catching yellow Fiesta emerging at the end, instead of the original “Pink” model, which first aired in September ’08.
The track is called Shack54 and is by Two Lone Swordsmen, aka acclaimed recording artists Anthony Weatherall and Keith Tenniswood.
Ogilvy & Mather Advertising is one of the UK’s top advertising agencies. We strive to produce creative work that is loved by millions. We develop work that runs across all channels, from big television commercials to cutting edge mobile apps.
Our expertise lies in managing complexity. Many of our clients havecomplex business issues involving multiple stakeholders. We have the strategic insight and planning processes that allow us to deliver simple, media-neutral solutions on both on a local and global level.
We are part of a strong global network of 450 offices in 120 countries. This means we have the scale to work across cultures and across continents.
Clients include: Philips, Dove, American Express, Expedia, Hellmann’s, Kronenbourg 1664 and Grant Thornton.