The campaign presents “the AGA season”: the time of year to celebrate all that is great about living with an AGA. Starting from the 27th October and running throughout November, local AGA stores are holding special in-store events for would-be buyers and existing AGA owners alike. The campaign aims to drive consumers to these events whilst the website, agaseason.co.uk provides more information on AGA’s seasonal activities and includes a local store locator.
You can see the print ads in full by clicking on the images in this post and listen to the radio ad, voiced by none other than Stephen Fry, by clicking here. The digital work will be posted here soon so come back to check it out.
Ogilvy Advertising has created a topical print ad for Scrabble. In light of the recent (and ongoing) dispute between the Royal Mail and the Communication Workers Union and the resulting “mountain” of undelivered mail, Scrabble ran a bold execution (with no copy, or even a headline) in The Times on Saturday 24th October. A large Scrabble board, with a game currently in play, lies adjacent to an article about the current Royal Mail delivery problems. The connection is made because none of the Scrabble tiles have any letters on them – hence, “No Letters”!
This was a pro-active agency led initiative art directed by Andy Bird and ‘written’ by Andy Dibb.
Click on the image above to enlarge and see the ad for yourself.
Ogilvy Advertising has created this ad for the brand new ‘Tobelle’ range from Toblerone. The first TV spot for the ad is on tonight’s X Factor so, whether you’re a Cheryl or Dannii fan, keep your eyes peeled for Tobelle’s first public showing.
‘Tobelle’ is an elegant box of slim triangles made with the delicious original recipe. The ad was beautifully made in CGI and takes place in the same fanciful ‘Lose Yourself’ world.
Jon Morgan and Mike Watson were the creatives and Thea Slevin was the producer.
Ogilvy Advertising is delighted to announce the appointment of Hugh Baillie and Rachel Hatton respectively as its new Chief Executive and Planning Director. Hatton will also lead the planning discipline across the Ogilvy Group in the UK.
Baillie (BBH’s group business director) and Hatton (formerly head of planning, most recently head of strategic planning for the Audi and Britvic accounts) will both be joining Ogilvy in the New Year.
The award-winning pair, who have worked closely together with spectacular results, will both report to Ogilvy Group UK Chairman Paul O’Donnell.
O’Donnell commented: “We are absolutely delighted to have Hugh and Rachel join our team. Any agency in town would move mountains to have people associated with great work for Robinsons, Audi, Johnnie Walker and Lynx on their staff. Better still, Hugh and Rachel work together brilliantly as a team. And most importantly of all, they have proven track record of improving an agency’s creative product and getting the work out into the marketplace. We wanted creatively-focused leaders to head up our agency and this is what we have now got.”
Hugh Baillie joined Grey London back in 1993, working on accounts such as Mars and SmithKline Beecham. Following a stint at Saatchi & Saatchi – where he worked on Gillette and Toyota – Hugh joined BBH in 1998. His first success was heading the team which won the Bank of Scotland account and subsequently led the successful global pitch for Johnnie Walker. He was appointed to the agency board in 1999 and became global new business director in 2003. After that he led global and local teams working on some of the agency’s most prestigious brands – Axe/Lynx, Surf, Britvic (Robinsons, Tango and J20) and Perfetti Van Melle. He was also head of client marketing and client relationships and a director of Leap Music, the first music publishing and consultancy service to be housed within a UK agency.
Rachel Hatton started her career at BMP in 1990 and later worked on the Labour Party’s election campaign in 1997. In 2000 she joined BBH, becoming head of planning four years later. During her time at the agency she worked on many award-winning campaigns for some of that agency’s brands, including Lynx/Axe and Britvic. Under her tenure BBH achieved its best-ever performance in the IPA Effectiveness Awards, scooping both the Grand Prix and Agency of the Year title in 2008.
American Express last week launched a major international marketing campaign devised by Ogilvy introducing a new positioning, “Realise the Potential” (see previous post).
The TV component consists of four animated films created by Ogilvy Advertising in London. The first, currently on air nationally, highlights the wide range of services that are available to cardmembers such as travel reservations, finding tickets for events and medical help abroad.
Subsequent 40-second films use real life stories to demonstrate how American Express’ premium service has helped and supported cardmembers across the world. All four films employ the same primary colour palette as the rest of the integrated campaign.
The campaign was created by Dennis Lewis (Creative Partner), Andy Bird (Art Director), Steve Hooper (Creative Director, copy) and Sue Higgs (Senior Copywriter) at Ogilvy. Animation was by Kuntzel and Deygas of the Addadog animation production company in Paris.
Watch out for further executions in the coming days and weeks.
Ogilvy & Mather Advertising is one of the UK’s top advertising agencies. We strive to produce creative work that is loved by millions. We develop work that runs across all channels, from big television commercials to cutting edge mobile apps.
Our expertise lies in managing complexity. Many of our clients havecomplex business issues involving multiple stakeholders. We have the strategic insight and planning processes that allow us to deliver simple, media-neutral solutions on both on a local and global level.
We are part of a strong global network of 450 offices in 120 countries. This means we have the scale to work across cultures and across continents.
Clients include: Philips, Dove, American Express, Expedia, Hellmann’s, Kronenbourg 1664 and Grant Thornton.