OgilvyAdvertising has created these action packed print ads for the new Ford Ranger. In a throwback to a time when men were men and adventure was lurking at every turn, the ads show the Ranger as the vehicle to step up to the challenge!
The layout is akin to a 50s adventure comic book cover and is titled “Real Man’s Adventure”. With phrases such as “step inside a rock-hard world” and “to the end of the earth and beyond” they are not for the faint of heart!
Drawn by critically acclaimed illustrator Mark Thomas, the prints were drawn and inked entirely by hand. Not only is it rare to have an illustration of the model in today’s car ads, but it also spells a first for any UK Ford ad – so congrats to both our account team and client for breaking this new ground!
So whether it’s capturing a giant gorilla, escaping a booby-trapped temple or hauling a plane-wreck from the depths of the ocean, the new Ford Ranger is up for the challenge. Click on the images to enlarge.
The creative team were Andy Wyton and Jason Mendes. Look out for the ads in a range of lifestyle magazines and other publications. You can also read more about the campaign by clicking here.