Following Friday’s story about Milka launching in the UK via a TV ad, we can now unveil the poster (above) and print ads for this iconic brand.
The press campaign will run in publications like Elle, Easy Living, You and Closer.
Enjoy – and don’t forget to try some Milka!
Ogilvy Advertising has created this brand new TV ad for Milka choclate. The ad aims to demonstrate that Milka tastes so delicious because it is made with alpine milk.
The director was the award-winning Andy Mcleod, former Fallon ECD.
Watch out for the breaking slot tomorrow at 8:15pm on ITV1, during Britain’s Got Talent.
Ogilvy Advertising has this week appointed Jaimes Leggett, former managing director of digital agency Grand Union, to the new role of Director of Digital Acceleration, with immediate effect.
Reporting into CEO Hugh Baillie, Jaimes will be responsible for increasing Ogilvy’s digital revenues and will be working closely with the agency’s creative, planning and client service departments.
Hugh comments: “Big ideas are what made Ogilvy & Mather great and what will continue to do so. Jaimes’ role will be to equip us with the knowledge to consider a broader range of options to bring those ideas alive and also to help us deliver the right executions as quickly and smoothly as possible.
“It’s an opportunity for us to learn new skills and to see our ideas come alive in a broader range of formats.
“This, and the fact that Jaimes is what David Ogilvy would have described as a ‘Gentleman with Brains’ is why I find this an incredibly exciting appointment.”
A digital thoroughbred, Jaimes began his career client-side at UMC in New Zealand before moving on to the digital agency DMD New Zealand in 2001. After a spell at LBi, he then joined Grand Union as an account director in 2005, becoming MD three years later.
During his career, he has worked on a number of prestigious domestic and international brands, including Sky, BT, Unilever, COI, Eurostar, Nissan and Pfizer.
Jaimes sits on the IPA Digital Creative, Account Handling and Professional Development committees, as well as being an active member of the industry charity NABS.
Ogilvy Advertising (along with sister agencies Neo@Ogilvy, Ogilvy PR and Ogilvy Action) has been appointed to help launch “the planet’s first low carbon restaurant chain” – Otarian.
The work encompasses outdoor, press, ambient and digital advertising as well as PR and was won without a pitch. The account will be led out of London by Ogilvy Advertising’s Katie Edwards with Paul Diver and Alan Morrice as creative leads.
Otarian, which will be completely vegetarian and will be operating in the same “”fast casual” sector as established names like Leon, will be opening its first branch on Bleecker Street and 8th Avenue, New York on 19th April to coincide with Earth Day 2010. Branches will follow in London in June, on Shaftsbury Avenue and Wardour Street. It claims to be the world’s first chain to carbon-footprint every menu item to internationally recognised standards.
Not only will all the food be sustainable – the company has a “no air freight” policy – but all packaging will be reusable, compostable or recyclable. Even the interior and fittings in the restaurants have been chosen in order to minimise their environmental impact. A minimum of 98% of all waste produced by the restaurants will be composted or recycled.
Ogilvy Advertising is leading on brand strategy and will be working on the above-the-line campaign.
Hugh Baillie, CEO of Ogilvy Advertising says: “This is exactly the kind of innovative business we want to be associated with. Otarian’s proposition is hugely compelling from a communications perspective, and gives us the chance to create some great work in a fast-developing business sector. Ogilvy’s extensive experience in launching and nurturing brands means we’re ideally placed to support this exciting new business.”
The first ads will appear on the NYC Subway, on local radio and at phone kiosks and in daily papers such as the Village Voice from 17th April. In the UK, ads will run on local radio (eg Heart, Capital); on the Tube and at bus shelters; and in print publications including Metro, the Evening Standard and Time Out.
More outlets are due to open in NYC and London in September.
Website: www.otarian.com
The team that brought us the award-winning Fanta Stealth Sound System has now created a new mobile campaign which aims to offer a glimpse into the future of text messaging.
The campaign, entitled ‘Safe Text’, has been created to celebrate the first anniversary of the UK edition of Wired magazine. The free-to-use-service allows users to send texts which then self-destruct, leaving no trace!
Safe Text will work on any mobile phone that has access to the internet. All you need to do is simply text ‘Wired’ to 83118. After following the simple instructions you’ll be able to send up to 10 Safe Texts per day.
“In an age in which all the best and most effective advertising is engagement-based, Safe Text is definitely an idea whose time has come” says Alasdair Graham, creative partner at Ogilvy Advertising. “it’s innovative, clever, timely, fun, and, most importantly, useful. It’s also a perfect fit with Wired, which is a cutting-edge title which maps out the future before it happens.”
So, if you want to tell your best mate’s wife you love her, tell your ex-Boss exactly what you did with his teaspoon or just be endlessly cheeky to your mates without the burden of proof sitting on their phone then Safe Text is the service for you.
TRY IT OUT NOW – TEXT ‘WIRED’ TO 83118
To read more about this story, click here.
Ogilvy Advertising has created Ford’s first 3D advert for the UK. The specially commissioned “Rising Star” ad will air on Europe’s first 3DTV channel, Sky 3D, during the Barclays Premier League Clash (and possible title decider! ed.) between Manchster United and Chelsea on April 3rd.
The ad highlights the benefits of the Ford Mondeo’s bi-xenon headlights and is the latest activity in the long runnning partnership between Ford and The Premier League on Sky. These include the first High Definition (HD) sponsorship of Premier League football, the first automative HD advertisement and the first car brand to commission a permanent red-button interactive ad.
And Dibb, creative director at Ogilvy Advertising said: “The creative opportunites offered through working in 3D, meant that the Ford Mondeo Rising Star advertisement represents a groundbreaking step in broadcast advertising. By adding depth and distance to enhance the clarity and legibility of the typography, we were able to produce a really innovative and effective piece of work.”
Just click on the video below to watch the ad. But remember, this is still just a 2D version of a 3D ad – to see it in all its glory, you’ll have to catch it during the half-time break on Saturday!
Over a thousand pubs and clubs across the UK and Ireland have already signed up for Sky 3D which will be showing at least a further five Premier League games before the end of the season (9th May) and the Coca-Cola Football League Play-Off Finals from Wembley Stadium at the end of May.
http://www.youtube.com/watch?v=VrTpJ8l0DH0
Ogilvy & Mather Advertising is one of the UK’s top advertising agencies. We strive to produce creative work that is loved by millions. We develop work that runs across all channels, from big television commercials to cutting edge mobile apps.