Ogilvy Advertising has this week appointed Jaimes Leggett, former managing director of digital agency Grand Union, to the new role of Director of Digital Acceleration, with immediate effect.
Reporting into CEO Hugh Baillie, Jaimes will be responsible for increasing Ogilvy’s digital revenues and will be working closely with the agency’s creative, planning and client service departments.
Hugh comments: “Big ideas are what made Ogilvy & Mather great and what will continue to do so. Jaimes’ role will be to equip us with the knowledge to consider a broader range of options to bring those ideas alive and also to help us deliver the right executions as quickly and smoothly as possible.
“It’s an opportunity for us to learn new skills and to see our ideas come alive in a broader range of formats.
“This, and the fact that Jaimes is what David Ogilvy would have described as a ‘Gentleman with Brains’ is why I find this an incredibly exciting appointment.”
A digital thoroughbred, Jaimes began his career client-side at UMC in New Zealand before moving on to the digital agency DMD New Zealand in 2001. After a spell at LBi, he then joined Grand Union as an account director in 2005, becoming MD three years later.
During his career, he has worked on a number of prestigious domestic and international brands, including Sky, BT, Unilever, COI, Eurostar, Nissan and Pfizer.
Jaimes sits on the IPA Digital Creative, Account Handling and Professional Development committees, as well as being an active member of the industry charity NABS.