23 September 2010
Ogilvy & Mather has created a series of limited edition artworks pastiching classic Penguin book covers to promote a local restaurant’s 15th birthday. Limited editions of the work will be auctioned at a wine tasting event, with all proceeds going to the 2012 Olympic Fund.
First Edition is one of Canary Wharf’s last independent restaurant and wine bars and this month celebrates its 15 th birthday. It is also a long-time favourite with Ogilvy staff, which added just a little extra presure when it came to creating the campaign.
The creative team of Jon Morgan and Mike Watson came up with the idea of pastiches of rare, first edition paperbacks from the 1950s to 70s. As well as using iconic old Penguins for inspiration, the ads also change the names of classic works of literature to reflect First Edition’s genial vibe, with First Edition owner Pamela Conway as the celebrated author in each case.
You can look at all five executions on Creative Review.
11 September 2010
For all those who couldn’t make it to Senate House yesterday evening, here’s some photos to give you an idea of the how the event looked. We’ll be posting a video too, as soon as it’s ready.
There were ‘sherpas’ battling their way through invisible snowdrifts (above) to help set the scene for our hero for the night: Hans (below), our digital ice climber.
The crowd swelled to see the building ‘freeze over’ completely, trapping Hans behind a wall of ice (below).
Enthusiastic volunteers manned the laser stations to ‘cut him free’:
Eventually our hero reappeared, to rapturous applause, and climbed the final part of the summit to unfurl his message (below), which reads as “Get More Out of Life”. A great event staged by the inimitable teams from Ogilvy, Ford and Seeper. Well done to all involved.
You can now watch the video of how it was all done here.
3 September 2010
Next week, to celebrate the launch of the new Ford S-MAX in the UK, Ford – together with interactive arts collective Seeper – is producing two ground-breaking multi-sensorty interactive digital projection events to entertain the public.
The first event, on Thursday 9th September, will be taking place in London at Senate House (below – Malet Street, Russell Square, WC1). The building will be transformed into a digital ice block, complete with climbers, avalanches and drama! Spectators will be encouraged to get involved by ‘cutting away’ at the ice with specially designed ‘laser-stations’.
And on 11th September, the Ventilation building at Georges Dock in Liverpool will be hosting the other event, to a similar theme.
So if you are free on either of these evenings, in either of these cities, please come along and witness the action first-hand.
You can keep up-to-date with all the latest info surrounding the events by joining the facebook events page here: http://bit.ly/FordSMAX. And all budding tweeters should follow the #fordsmax buzz to keep in the know.
To find out more about Seeper and how their previous events have looked, watch one of their videos below: