O&M elevates “digital thoroughbred” Jaimes Leggett to MD position in preparation for 2011

14 December 2010

Ogilvy & Mather is delighted to announce that it has this promoted Jaimes Leggett (above) to Managing Director.

Leggett, who joined the agency in April as Director of Digital Acceleration, was formerly MD of digital shop Grand Union.

In his new role – effective January 2011 – Leggett will be responsible for the day-to-day running of the agency, freeing up O&M London’s CEO Hugh Baillie to concentrate on strategic matters and looking after the agency’s key accounts.

Hugh Baillie commented: “Since we appointed him earlier in the year Jaimes has made a big impact on the agency. He’s really speeded up our processes and he’s helped boost our digital credentials. His energy and enthusiasm have been infectious, his knowledge and experience invaluable.”

Leggett added: “This is an exciting time for us. Digital is playing an increasingly important role in our work and the results are starting to show. We’ve hired some great talent, won some important new business and already boosted our digital revenues.”

Described as “a digital thoroughbred”, Leggett began his career client-side at UMC in New Zealand before moving on to the digital agency DMD New Zealand in 2001. After a spell at LBi, he then joined Grand Union as an account director in 2005, becoming MD three years later.

During his career, he has worked on a number of prestigious domestic and international brands, including Sky, BT, Unilever, the COI, Eurostar, Nissan and Pfizer.

Jaimes sits on the IPA Digital Creative, Account Handling and Professional Development committees, as well as being an active member of NABS.

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Up, up and away: Ogilvy & Mather’s really going places after £40m pan-European Expedia win

9 December 2010

We’re delighted to announce today that Ogilvy & Mather London has won one of the biggest new business pitches of 2010 – the pan-European account for travel company Expedia, which is worth an estimated £40m in billings.

The agency won the account following a pitch against Abbott Mead Vickers BBDO, DLKW Lowe and Saatchi & Saatchi. The process first kicked off in October, and was handled by the AAR. The appointment was made by Andrew Warner, the senior marketing director EMEA at Expedia.

The account will be run out of London, and O&M will now be responsible for handling a relaunch of Expedia across 12 European markets, including the UK.

We’ll have more details shortly – so please come back soon!

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O&M poaches Paul Donohue from M&C Saatchi to strengthen the agency’s digital credentials

2 December 2010


Ogilvy & Mather has this week appointed Paul Donohue (above) to the new role of Digital Delivery Director with immediate effect.

Reporting into O&M London’s Director of Digital Acceleration Jaimes Leggett, Paul will be responsible for ensuring that the agency’s digital work not only meets and exceeds the required technical and creative standards, but also that it gets out on time. He will be working closely with the agency’s creative, planning and client service departments and also with his equivalent number at OgilvyOne London, Marc Van den Berg.

Prior to joining O&M, Donohue was Digital delivery director at M&C Saatchi, and before that was Head of Project Management at Dare Digital and Executive Producer at Wheel (now LBi). He began his career as a producer on the BBC’s acclaimed Arena arts strand, before spells as a journalist and as head of in-house video production at Richard Branson’s Virgin Group. Among the brands he has worked for over the course of his illustrious career are: Currys, IKEA, Topman, Marks & Spencer, Emap, Barclaycard, Smirnoff, The Times, Hertz, Celtic FC and Laura Ashley.

Jaimes Leggett commented: “Paul has joined to help us create the most brilliant and talked-about digital stuff out there. Great project management is key to success in the digital world and Paul is one of the best project managers in the business.”

Paul added: “I’m thrilled to be joining O&M, especially at what is such an exciting time in its development. I have lots of friends here already, and of course it’s one of the best brands in our industry. I also wanted to go to an agency with a positive attitude to digital, one which genuinely puts digital thinking at the heart of its activity, rather than tacking it on as an afterthought. They’re also one of the few big agencies to actually get on with doing great digital work, rather than just talking about it.”

Ogilvy & Mather is delighted to announce that it has this week appointed Paul Donohue to the new role of Digital Delivery Director with immediate effect.

Reporting into O&M London’s Director of Digital Acceleration Jaimes Leggett, Paul will be responsible for ensuring that the agency’s digital work not only meets and exceeds the required technical and creative standards, but also that it gets out on time. He will be working closely with the agency’s creative, planning and client service departments and also with his equivalent number at OgilvyOne London, Marc Van den Berg.

Prior to joining O&M, Donohue was Digital delivery director at M&C Saatchi, and before that was Head of Project Management at Dare Digital and Executive Producer at Wheel (now LBi). He began his career as a producer on the BBC’s acclaimed Arena arts strand, before spells as a journalist and as head of in-house video production at Richard Branson’s Virging Group. Among the brands he has worked for over the course of his illustrious career are: Currys, IKEA, Topman, Marks & Spencer, Emap, Barclaycard, Smirnoff, The Times, Hertz, Celtic FC and Laura Ashley.

Jaimes Leggett commented: “Paul has joined to help us create the most brilliant and talked-about digital stuff out there. Great project management is key to success in the digital world and Paul is one of the best project managers in the business.”

Paul added: “I’m thrilled to be joining O&M, especially at what is such an exciting time in its development. I have lots of friends here already, and of course it’s one of the best brands in our industry. I also wanted to go to an agency with a positive attitude to digital, one which genuinely puts digital thinking at the heart of its activity, rather than tacking it on as an afterthought. They’re also one of the few big agencies to actually get on with doing great digital work, rather than just talking about it.”

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