Earlier this year, Ford announced its first-ever global car, the all-new Focus (available now in showrooms across the UK).
Tonight the UK ad campaign for the acclaimed vehicle breaks with a 60-second TV commercial (see above) on most major terrestrial and multi-channel stations.
The ad concentrates on the high-tech that make the new Focus so special – Active Grill Shutter, Active Park Assist, Blind Spot Information System, ECOBoost, Low Speed Safety System, Powershift Transmission, Traffic Sign Recognition, Torque Vectoring Control and TDCi Start Stop.
The campaign encompasses press, outdoor, digital, direct mail and social media – come back to ogilvy.co.uk regularly to find out more, or go to the the Ford UKTV You Tube Channel from today to see other executions. And don’t forget to visit the Ford Focus Facebook page
For those interested in the thinking behind the launch of the global Ford Focus and the global marketing masterplan, watch the video below, featuring Ford’s global chief marketer, Jim Farley, and WPP (owner of Ogilvy) boss Sir Martin Sorrell…
Ogilvy & Mather’s acclaimed ad for football diversity charity Kick It out – a hard-hitting anti-homophobia film entitled “Unacceptable” – picked up another accolade this week when it won Silver for best Public Service Advertising at the British Arrows (formerly the British Television Advertising Association) awards.
The film’s creatives were Andy Bird and Sue Higgs.
You can watch the film by clicking on the window above (warning: contains scenes and language some viewers may find offensive or distressing).
Ogilvy & Mather is today delighted to announce that it has appointed Sian Brigg (above) as New Business Director.
Brigg has been at O&M for 14 years, joining the account handling department straight from university. In her early years at the agency she had a stint as a new business manager before returning to account management. She was promoted to a Business Director in 2007 and has worked on a number of key brands including Huggies, Kraft and Nestle.
She will report into Judy Mitchem, Chief Marketing Officer of Ogilvy Group UK and work closely with Hugh Baillie, O&M’s CEO.
Judy comments: “Sian is a dynamic individual with strong strategic skills and a bias to action. She will be a great ambassador for Ogilvy & Mather.”
Ogilvy & Mather Advertising is one of the UK’s top advertising agencies. We strive to produce creative work that is loved by millions. We develop work that runs across all channels, from big television commercials to cutting edge mobile apps.
Our expertise lies in managing complexity. Many of our clients havecomplex business issues involving multiple stakeholders. We have the strategic insight and planning processes that allow us to deliver simple, media-neutral solutions on both on a local and global level.
We are part of a strong global network of 450 offices in 120 countries. This means we have the scale to work across cultures and across continents.
Clients include: Philips, Dove, American Express, Expedia, Hellmann’s, Kronenbourg 1664 and Grant Thornton.