Jez Groom is leaving The Engine Group to join O&M as Strategic Integration Director.
Groom will join O&M’s senior management team, reporting to Hugh Baillie, CEO and working closely with Rachel Hatton, Ogilvy Group Planning Director and Gerry Human, ECD.
He will be tasked with driving the effectiveness of O&M’s planning, providing strategic thinking and expertise across all areas of the business.
Groom will also work closely with the Group Vice-Chairman, Rory Sutherland, building upon the impressive Behavioural Economics agenda that Rory has championed for the last two years.
Hugh Baillie said: “I have known Jez for nearly 15 years now and I’m delighted to be working with him again. He brings a unique perspective to the strategic challenges we face around creative work and he does it in a way that will fit well here. He just gets things done.”
Groom spent 13 years working at agencies such as Bartle Bogle Hegarty and Starcom before founding the communications planning agency Edwards Groom Saunders, which was acquired by Engine in 2009. At Engine, he was a key member of the agency’s integrated strategy and planning unit. He also pioneered Engine’s behavioural economics and cognitive psychology proposition.
At Starcom and BBH he worked on brands including Barclays, Cadburys, Porsche, Boddingtons and Stella Artois.
Jez Groom says of his new role: “O&M is simply one of those agencies I’ve always wanted to work at, and especially right now. I am really excited at the opportunity to work with such revered industry thinkers as Rachel and Rory and want to drive Ogilvy’s leadership positioning in Planning.”
Groom joins O&M later in the year.