BP has announced the new advertising campaign for its London 2012 partnership as the Official Oil and Gas Partner for the London 2012 Olympic and Paralympic Games. Adopting the theme, “2012 Fuelling the Future”, the advertising campaign communicates how BP is helping to deliver a successful London 2012 Games.
The advertising creative demonstrates the way in which BP is contributing to London 2012 through a series of high-impact and engaging initiatives, focussing on six Olympic and Paralympic athletes from Team GB, capturing the energy and excitement of the journey to London 2012.
Duncan Blake, Director of Brand at BP PLC commented: “We are proud to show our support for London 2012, and to be working with an incredible group of athletes, all of who are aiming to compete and to achieve outstanding results in the Games.
By providing the advanced fuels and engine oils of today for the official fleet of vehicles and advanced biofuels of tomorrow; offsetting the emissions of the fleet via BP Target Neutral; and also seeking to offset the emissions of all spectators travelling to the Games, this campaign demonstrates how BP is helping to deliver a successful London 2012 Games. The new campaign also communicates how BP is bringing arts and culture to a wider audience through programmes such as the Cultural Olympiad and helping to inspire young people through initiatives including the Young Leaders programme.”