16 September 2011
Ogilvy & Mather has been appointed by Silver Spoon, the UK’s leading sweetness brand, to launch Truvía®, a new natural sweetener to the UK market.
Ogilvy & Mather Chicago undertook the US launch of Truvía® in 2009. The campaign was hugely successful in establishing a completely new market for natural sweeteners.
Hugh Baillie, Chief Executive Officer at Ogilvy & Mather, commented: “We are hugely excited to have being given the task of bringing Truvía® to the UK. To be involved in the launch of a completely new brand is rare indeed these days, and one with a unique market positioning even rarer.”
2 September 2011
Ogilvy & Mather has created an autumn campaign for Kodak called “beautifully cheap printing” to promote its Hero series of printers. The ‘Beautifully Cheap printing’ campaign is composed of 20′ and 30′ TV spots with a 50′ second film airing online.
The TVC features two young football fans who recreate a football stadium in their back garden by printing out multiple images of a crowd on the terraces as seen from the pitch on sheets of A4 paper. They then use the printouts to cover the fences, bushes and garden furniture around them.
Hugh Baillie, CEO, Ogilvy & Mather said: “There’s a charm and humanity in Kodak’s DNA which is abundantly realised in Kevin’s film. For most people, a home printer is a box that whirrs and clicks with anonymous but pricey invisibility. Kodak has turned the category on its head with ink prices that put printing firmly back in reach of all. Both technically and emotionally, it’s the best placed brand to do this.”
