The lure of clothes washed with new Comfort Naturals proves irresistible to a group of naturists in the latest ad for the best-selling fabric conditioner from Ogilvy Advertising.
The 90-second ad, appearing on-line and in selected cinemas, is set in a naturist marriage guidance session. A distraught naturist husband recounts his wife’s “infidelity” with his best friend as he finds them fully clothed and enjoying the feeling of each other’s clothing.
The flashback continues as the best friend removes his clothes and leaves in embarrassment.
Back in the session, the wife refuses the idea of therapy and the husband eventually storms out, shouting at his clothed wife, “You look ridiculous.”
The ad finishes with the end-line, “Makes clothes irresistible”.
Seeded on-line, the ad has proved extremely popular, not least with Canadian naturist magazine Going Natural, which is planning a feature in its next edition, and several naturist blogs.
The campaign also features a blog, where the wife – called Heather – talks about her secret obsession and her “relationship” with husband’s best friend Nigel. The blog is at
View the ad below. Warning: contains nudity!