Expedia, the world’s leading online travel agent, is launching its new European brand advertising campaign. The campaign marks the start of a new era for the brand as it rolls out its Expedia Everywhere strategy. Expedia Everywhere encompasses a series of transformational initiatives to deliver increasingly personalised travel services and redefine Expedia’s role as a trusted travel partner rather than simply a booking engine. Expedia will bring to life this vision through a series of marketing initiatives that will be linked under the theme of People Shaped Travel.
The new advertising, devised by Ogilvy & Mather Advertising, is an integrated, multimedia campaign which will span TV, radio, print, online and social media across Europe.