For all those who couldn’t make it to Senate House yesterday evening, here’s some photos to give you an idea of the how the event looked. We’ll be posting a video too, as soon as it’s ready.
There were ‘sherpas’ battling their way through invisible snowdrifts (above) to help set the scene for our hero for the night: Hans (below), our digital ice climber.
The crowd swelled to see the building ‘freeze over’ completely, trapping Hans behind a wall of ice (below).
Enthusiastic volunteers manned the laser stations to ‘cut him free’:
Eventually our hero reappeared, to rapturous applause, and climbed the final part of the summit to unfurl his message (below), which reads as “Get More Out of Life”. A great event staged by the inimitable teams from Ogilvy, Ford and Seeper. Well done to all involved.
You can now watch the video of how it was all done here.