Ogilvy & Mather has created an autumn campaign for Kodak called “beautifully cheap printing” to promote its Hero series of printers. The ‘Beautifully Cheap printing’ campaign is composed of 20′ and 30′ TV spots with a 50′ second film airing online.
The TVC features two young football fans who recreate a football stadium in their back garden by printing out multiple images of a crowd on the terraces as seen from the pitch on sheets of A4 paper. They then use the printouts to cover the fences, bushes and garden furniture around them.
Hugh Baillie, CEO, Ogilvy & Mather said: “There’s a charm and humanity in Kodak’s DNA which is abundantly realised in Kevin’s film. For most people, a home printer is a box that whirrs and clicks with anonymous but pricey invisibility. Kodak has turned the category on its head with ink prices that put printing firmly back in reach of all. Both technically and emotionally, it’s the best placed brand to do this.”