TK Maxx has appointed Ogilvy & Mather UK as its sole digital creative agency working across social, mobile, content and in-store activation. The win follows a four-way pitch against pure play digital agencies.
O&M UK will be tasked with amplifying TK Maxx’s Spring/Summer TV campaign by creating shareable content through the use of digital channels, and developing new ways to engage in social media.
The pitch was lead by Mark Lainas, who was recently appointed Head of Digital at Ogilvy & Mather UK: “We are really excited to have TK Maxx on our client list. It is a unique and exciting business that understands the important role of digital in marketing communications. This win comes shortly after launching our two network practices, Digital@Ogilvy and Social@Ogilvy, and demonstrates our robust strength and capabilities in these disciplines.”