Ogilvy & Mather has been appointed by Silver Spoon, the UK’s leading sweetness brand, to launch Truvía®, a new natural sweetener to the UK market.
Ogilvy & Mather Chicago undertook the US launch of Truvía® in 2009. The campaign was hugely successful in establishing a completely new market for natural sweeteners.
Hugh Baillie, Chief Executive Officer at Ogilvy & Mather, commented: “We are hugely excited to have being given the task of bringing Truvía® to the UK. To be involved in the launch of a completely new brand is rare indeed these days, and one with a unique market positioning even rarer.”