Ogilvy Healthworld Market Access, Ogilvy Healthworld’s market access practice, is celebrating its first year of operations. Formally launched in July 2011, Ogilvy Healthworld Market Access has grown to include a permanent staff of four consultants under the leadership of Managing Partner, Carsten Edwards. The team come from a wide range of backgrounds, including Strategic Marketing, Market Access and PR, helping to ensure a breadth of expertise that supports the delivery of output driven market access programmes for clients.
Commenting on the practice, Carsten Edwards, said, “In just over a year we have built a solid base from which to expand the business. The core team is supported by, and in-turn supports, the other Ogilvy Healthworld practices. Our strength lies is in our collective ability to meet the market access needs of current and new clients”.
Over the past year, Ogilvy Healthworld Market Access has successfully delivered projects for some of the biggest names in the industry, including: Pfizer, Sanofi, GlaxoSmithKline, AstraZeneca, Biogen Idec and Shire Pharmaceuticals. Going forward, the practice is aiming to become the industry’s trusted partner in delivering first-in-class market access strategies and programmes that meet the ever evolving market access needs of the industry.
Commenting on the client base, Matt DeGruchy, CEO said “In addition to working with our established clients, it’s great to see the market access team bring in new clients that we are not yet working with. This provides us with a great opportunity to extend the reach of our services”.
Ogilvy Healthworld Market Access offers a comprehensive range of in-market, regional and global market access services. These complement and enhance Ogilvy Healthworld’s established disciplines to deliver consistent value messages to all stakeholders that have an influence over access to medicines.