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Ogilvy Healthworld and CommonHealth, two of WPP’s premier healthcare marketing networks, today announced the formation of Ogilvy CommonHealth Worldwide.  The new entity, a combination of Ogilvy Healthworld and CommonHealth, becomes “the single most innovative, resourceful – and largest – healthcare communications network in the world”, with over 1,100 employees in 64 offices across 33 countries.

Matt Giegerich (above), President and CEO of WPP’s CommonHealth, will serve as chairman & CEO of the newly-formed organisation and hold responsibility for continued growth through client-focused insight, innovation and integration across disciplines, channels and geographies.

The core offerings of Ogilvy CommonHealth Worldwide will span the 360 degree range of professional and consumer advertising and promotion, relationship marketing, digital/interactive services, media planning and buying, public affairs and relations, managed care marketing, medical education, clinical trial recruitment, market research and analytics, and strategic consulting.

Says Mr Giegerich, “This couldn’t be a more perfect union.  CommonHealth has collaborated extensively with Ogilvy Healthworld for the past fifteen years and we have an enormous amount of trust in the talent, leadership and capabilities of this considerable network.  By combining our two organizations – and the remarkable collective talent pool within – we can now offer clients all the communications resources necessary to create and grow powerful, unified global brands in a rapidly evolving healthcare environment.”

Miles Young, Global CEO of Ogilvy & Mather, adds: “We are very proud to welcome the CommonHealth family into the Ogilvy Network.  The two brands are both consistent and complementary.  The healthcare business is undergoing a seismic shift as clients seek greater efficiency and effectiveness for agency alignments.  The scale this venture brings us will be a powerful catalyst to this change, and will give clients access, innovation and creativity, in depth, around the world.”

Moving forward, the group will operate under the Ogilvy CommonHealth Worldwide umbrella, but maintain individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities in some markets.  An executive council, comprised of leadership from both organisations, will oversee all day-to-day operations, reporting to Matt.

London’s Gloria Gibbons (below) will head up Ogilvy CommonHealth’s operations outside the US.

Massive congratulations to OHW Advertising for their recent Global Awards win.

The Global Awards are recognised as the only awards dedicated to excellence in healthcare communications on an international basis. The Globals have achieved the status of the world’s most coveted honor in this field. Below is some background on the winning campaign which also won an award at the IPA Best of Health Awards earlier this year.

OHWA were commissioned by Stryker -  Stryker Corporation is a leader in the worldwide orthopaedic market and is one of the world’s largest medical device companies – to develop an advertising campaign aimed at surgeons, to raise their awareness of their artificial hip and knee replacement products. Stryker’s aim was to position themselves as an innovative leader with products that are built on different principles compared to the competition.

They developed a campaign around the philosophy of ‘Thinking in Different Directions’ and applied this thought to all communications. The resultant video, whilst just  featuring the products, was done in a way that showcased them as almost an organic flowing piece of art, which is certainly different thinking in the category.

This is a great reward for a fantastic campaign.

We are delighted to let you all know that OHW UK has picked up the agency’s FIRST Digital Award, at the inaugural PM Society Digital Media awards. The award was for the excellent “Psoriasis – The Naked Truth” campaign (picture featured on blog below), for Wyeth’s Enbrel, winning the category “Best Digital Media Project for Patients”. It was an especially impressive win as we were one of the only full-service agencies there, beating off strong competition from many digital specialist agencies. Fantastic!!! Please take a look, at http://www.psoriasisthenakedtruth.com/

Mention also to the Pramipexole RLS team who were deserved finalists for the “Under the Covers of RLS” website, in a very competitive category for healthcare professionals.

For the Wyeth Naked Truth win, massive thanks and congratulations to the whole team – in both OHPR and OHW Digital – who have been involved in this massive project over the past year or so.

It’s fantastic to start to be recognised for Digital work in the agency. May this be the first of many.

OHPR and OHW Digital are shortlisted for two Awards at the PM Society Digital Media Awards, taking place this evening. These inaugural Awards will celebrate the very best in digital media solutions within the pharmaceutical and healthcare industries. Competition is stiff with several hundred entries, but we are the only large agency to be shortlisted for two Awards which is an acheivement in itself.

RLS Under the Covers website for BI is up for Best use of online tool for healthcare professional education.

http://www.rlsunderthecovers.com/

Psoriasis – The Naked Truth – website for Wyeth is up for Best digital media project aimed at patients

http://www.psoriasisthenakedtruth.com/

Psoriasis – The Naked Truth has also been shortlisted for two categories in the CIPR PRide Awards. These awards recognise excellence in PR and communications across the UK. OHPR have been shortlisted for two seperate categories: Best Use of Media Relations and Best Use of Photography & Design. The award winners will be announced at several dinners throughout the country from October-November, watch this space for the results!

Please keep your fingers firmly crossed.

Following the promotion of Gloria Gibbons to global CEO, Ogilvy Healthworld in the UK has restructured its senior management team.

Long-standing Ogilvy HealthWorld PR boss Matt de Gruchy (below)  moves to the newly created role of client service director for the UK group. His new role will include advising clients across the entire range of disciplines at OHW, including PR, advertising, medical education and digital.

‘The creation of a CSD role in the UK group is an important development,” says Matt.  “It recognises the increasing importance we see in managing the relationship with, and service delivery for, our key client base, while increasing the integration of brand comms strategies through all our disciplines.”

Matt’s successor as MD of  OHW PR is Antonia Betts. She was previously director of operations for the company for three years.

In addition, current OHW group UK CEO Emma Sergeant becomes global client leader. Emma will be replaced by Lois Hall as the new UK CEO. Lois is another long-standing employee of the UK group, having previously held senior positions across all of the key OHW practices, and most recently establishing and leading a new brand consultancy team within the group.

Other new joiners include Liz Gofton, who returns to OgilvyHealthPR as an associate director after time in Australia working in a government health role. Satinder Phull has also returned to the agency as a senior account manager.

Gloria Gibbons, President of Ogilvy Healthworld EAME and a board member at Ogilvy Group UK, and Donna Tuths, President of Ogilvy Healthworld North America, have been appointed Joint Worldwide CEOs of Ogilvy Healthworld, reporting to Ogilvy & Mather Global CEO Miles Young.

In making the announcement, Young said: “Donna and Gloria are both consummate healthcare professionals; and they are also very complementary individuals.  Their joint mandate is to drive the business as a truly global force; to create a network that truly nets; and to create thought leadership in solutions and strategy in the face of massive change in how healthcare products and services are marketed around the world.”

Gibbons (pictured above right with Tuths) brings 20 years of healthcare and communications experience to the Ogilvy Healthworld organization.  She joined Ogilvy Healthworld in 2004 when Shire Health was joined with Ogilvy. At the time, Gibbons served as CEO of Shire Health, a company that she co-founded and built from an organization of 8 to one with over 100 employees before it was acquired by WPP in 1999.  In 2004 she was named Chairman of Ogilvy Healthworld UK and in 2006 she became President of OgilvyHealthworld EAME. Gibbons has worked across a range of disciplines including PR, advertising, medical education and consumer advertising.

Donna Tuths became President of Ogilvy Healthworld North America in October 2007.  She was named Med Ad News 2009 Agency Person of the Year.  She brings a diverse marketing background to the agency, having worked across disciplines and practice areas. Before joining Ogilvy Healthworld in November 2003, Tuths was the President of Organic New York and prior to that, was Managing Director of Y&R Wunderman New York.  She began her career as a management consultant working for Coopers & Lybrand and Anderson Consulting.  She was recently named to the Council of Foreign Relations in New York.

In their new roles, Gibbons and Tuths will work closely to manage the growing globalization of healthcare marketing across geographies in the Ogilvy Healthworld portfolio.

Ogilvy Healthworld is a leading global healthcare communications network with 55 offices in 33 countries.  The network has more than 1,000 brand assignments from nearly 200 clients worldwide.

Ogilvy Healthworld (OHW) Advertising brought home not one, not two, not even three but a staggering four bronze awards at the IPA Best of Health Awards.

OHW Advertising won 2 Bronzes for their Pfizer – Lose the Smoker campaign, 1 Bronze for their Novartis – AMD TV campaign and 1 Bronze for their Stryker – HCP Video. (see pictures below in order top – Pfizer, middle – Novartis, bottom – Stryker)

These awards are hard to come by as they are judged by other ‘competitive’ creatives in the industry. For the last few years only one agency has won more IPA Awards than we have – perhaps last night’s wins will help us secure a position as THE most awarded advertising agency. Watch this space….

Congratulations to everyone who worked on these campaigns within OHWA and in particular to: Rupert Doggett, Matt Dawson, Sabrina Malik, Britt Nyman, Justin Bussell, Tabytha Bromhead, Ed Bones, Julian Greene, and Tom Ring.

Ogilvy Healthworld UK are extremely delighted to announce that last night the OgilvyHealthPR Micardis Team won the Communique ‘Best International Media Relations Campaign’ award. This was one of the three ‘prestige’ awards, along with Best International PR Award and Best international PR Agency award. This award reflects the fantastic work that the team have done in the past year to launch The ONTARGET Trial Programme, led by Caroline Howe. The team are: Lizzi King, Luke Willats, Namina Turay and Breda Duggan. Well done!

Ogilvy Healthworld UK has launched its own brand new website where visitors will now find all the distinct components of OHW UK in one place.

The site includes detailed information on the UK’s leading healthcare agency’s work with clinical trials, medical education and health PR. In addition, there are links to Ogilvy Healthworld UK’s consultancy services, employment opportunities and information on the agency’s advertising campaigns.

The site also navigates to OHW UK’s business insights reports, Ogilvyhealthworld.com and (of course) this blog.

To go to the new site, click here: http://www.ogilvyhealthworld.co.uk/group.htm