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Ogilvy Healthworld Market Access, Ogilvy Healthworld’s market access practice, is celebrating its first year of operations. Formally launched in July 2011, Ogilvy Healthworld Market Access has grown to include a permanent staff of four consultants under the leadership of Managing Partner, Carsten Edwards. The team come from a wide range of backgrounds, including Strategic Marketing, Market Access and PR, helping to ensure a breadth of expertise that supports the delivery of output driven market access programmes for clients.

Commenting on the practice, Carsten Edwards, said, “In just over a year we have built a solid base from which to expand the business. The core team is supported by, and in-turn supports, the other Ogilvy Healthworld practices. Our strength lies is in our collective ability to meet the market access needs of current and new clients”.

Over the past year, Ogilvy Healthworld Market Access has successfully delivered projects for some of the biggest names in the industry, including: Pfizer, Sanofi, GlaxoSmithKline, AstraZeneca, Biogen Idec and Shire Pharmaceuticals. Going forward, the practice is aiming to become the industry’s trusted partner in delivering first-in-class market access strategies and programmes that meet the ever evolving market access needs of the industry.

Commenting on the client base, Matt DeGruchy, CEO said “In addition to working with our established clients, it’s great to see the market access team bring in new clients that we are not yet working with. This provides us with a great opportunity to extend the reach of our services”.

Ogilvy Healthworld Market Access offers a comprehensive range of in-market, regional and global market access services. These complement and enhance Ogilvy Healthworld’s established disciplines to deliver consistent value messages to all stakeholders that have an influence over access to medicines.

- Applications must be made via www.ideashop.ogilvy.co.uk by Monday 27^th February 2012

Leading global healthcare communications agency, Ogilvy Healthworld, is opening an idea pop-up shop to offer free marketing and communications advice to health-related enterprises in London. The Ogilvy Healthworld Idea Shop will be manned by the agency’s advertising, PR, digital, medical education, consulting and market access experts who are keen to give something back to the local community by doing what they do best – generating ideas.

The Ogilvy Healthworld Idea Shop will open its doors on a London high street this March in a bid to get the local community and commerce fighting fit and healthy.  Local health-related small businesses, charities and initiatives are invited along during the two day opening to benefit from a free 90 minute idea-thon to address their communications challenges and needs.

Applications must be made in advance via www.ideashop.ogilvy.co.uk by Monday 27^th February 2012. Successful applicants will then be invited to a free brainstorming session at the pop-up shop in Central London in March.

There is a lot of excitement about the Idea Shop,” said Matt de Gruchy, Ogilvy Healthworld UK CEO.  “As an agency, we are passionate about health, communications and idea generation and this is the perfect way for us to give something back to the community we work in.  The Ogilvy Idea Shop is a proven success and we are confident the Ogilvy Healthworld Idea Shop will be just as successful, especially with its healthy twist.”

The Idea Shop was first launched by Ogilvy & Mather UK in 2010 and has since offered free ideas to businesses in Brixton, East London, Soho and, most recently, at Marketing Week Live!  The Ogilvy Healthworld Idea Shop in March 2012 will be the first for the group’s global healthcare communications agency which forms part of Ogilvy CommonHealth Worldwide.

“The Ogilvy Idea Shop gave us a fantastic opportunity which we would never have been able to afford otherwise,” said James Gadsby-Peet, Battersea Dogs & Cats Home.  “The team had really thought about the task that we gave them and provided us with great recommendations as to how to move forward. A lot of what they suggested has underpinned our thinking over the next 12 months.”

Ogilvy Group UK has launched Ogilvy Digital Health, a consultancy that combines the healthcare marketing communication expertise of Ogilvy Healthworld UK with the skills of the digital team at brand activation specialist OgilvyAction.

Seamlessly blending experience and expertise from both agencies, Ogilvy Digital Health specialises in developing digital communications solutions for the healthcare sector. The agencies have a longstanding history of working in partnership to engage healthcare audiences through digital platforms. Ogilvy Digital Health will be led by managing partners Caroline Howe and Simon Stebbing (below).

While Ogilvy Digital Health is a new entity, both agencies have a strong heritage in their respective fields of expertise. Ogilvy Healthworld has an unmatched depth and breadth of experience in healthcare communications; while OgilvyAction has unparalleled marketing experience built with leading consumer and B2B brands.

“Ogilvy Healthworld is well-versed in successfully communicating health messages via a range of platforms, and knows how to navigate the complex regulatory environment of healthcare,” says Simon. “OgilvyAction’s large digital team has unrivalled experience in activating audiences via social media and digital technologies. Ogilvy Digital Health brings these disciplines and skills together so clients have access to best-in-class health and digital marketing expertise – and all under one roof.”

Caroline adds: “Ogilvy Healthworld has been delivering award-winning digital work for its pharmaceutical clients for some time. Ogilvy Digital Health will further drive and develop the digital healthcare capabilities of clients to reach both consumers and professional audiences. Clients will have ready access to both skill sets, seamlessly.”

The move aligns two teams that have already been working closely together with clients including Pfizer, GlaxoSmithKline, Lundbeck, Roche and Bayer. To date, Ogilvy Healthworld has carried out strategic and concept work rooted in healthcare knowledge, with OgilvyAction providing the strategy, design and implementation from the digital aspect.

“Digital is becoming an integral part of communication strategies across the board,” says Paul O’Donnell, chairman, Ogilvy Group UK. “In healthcare particularly, clients are looking for a partner who not only understands effective communication with both professional and consumer audiences, but who can also navigate a complex regulatory environment. OgilvyAction and Ogilvy Healthworld bring years of knowledge and expertise to Ogilvy Digital Health to strike the right balance between technology and healthcare for clients.”

The new agency has full access to Ogilvy Healthworld’s PR, medical education, advertising, clinical trials recruitment and digital communications practices as well as the Group’s progressive Digital Labs’ network, which contains cutting edge technology to help clients develop digital marketing solutions across all online media and channels.

Ogilvy Healthworld UK is pleased to announce that Matt de Gruchy (above) has been appointed Chief Executive Officer.

Matt, formerly head of client services and a 14-year OHW veteran, assumes responsibility for the continued growth of Ogilvy Healthworld UK through a commitment to delivering integrated communications solutions for healthcare clients. He succeeds Lois Hall who has led the company for two years.  Lois will become  Global Planning Director for OgilvyHealthworld whilst continuing to provide senior level client counsel on key international accounts. Both appointments are effective immediately.

Gloria Gibbons, President: EMEA, AP, Latina of Ogilvy CommonHealth Worldwide says:, “Matt has a proven track record of building business and providing exceptional client service. I’m certain he will bring the same focus on quality and success to his new role. Matt has the vision and experience to successfully navigate clients through rapidly evolving healthcare and communications environments.

“Lois has done a fantastic job in leading the Ogilvy Healthworld UK business over the last two years and delivering a great performance as a key global hub in our network. Lois is renowned throughout the industry as a thought leader in healthcare communications and we are delighted that she will grow our strategic and consultancy-led offer in her new remit.”

In addition to the restructure of the leadership of Ogilvy Healthworld UK, Antonia Betts, Head of Public Relations and Tracey Wood, Head of Medical Education are promoted to join the Ogilvy Healthworld UK board.

Finally, OgilvyHealthPR has added two staff to its London office. Wendy Gerber joins as an associate director, having previously worked at WCG, MS&L and Chameleon Communications International. Tania Kouprach-Rolandi joins as a senior account manager from Athena Medical, where she worked across global and UK accounts.

On Friday the 24th September, Ogilvy Healthworld UK hosted its first ever Global Awards European judging session. The Global Awards are now in their 16th year and are recognised as the only awards dedicated to creative excellence on an international scale.

Ogilvy Healthworld UK invited a selection of the finest creative minds in the healthcare advertising industry to participate in this judging session. The day was a chance to be exposed the finest creative work from around the world and was thoroughly enjoyed by one and all.

Pictured above are (left to right): Adrian Parr, Creative Director, McCann; Andrew Spurgeon, Creative Director, Langland; Angelo Ghidotti, Creative Director, Sudler Milan; Enrique Alda, EMEA Creative Director, Ogilvy Healthworld Europe;  Jon Watson, Creative Director, Publicis Life Brands;  Karam Sodhi, Senior Copywriter, Ghg; Peter Comber, European Creative Director, Junction 11/GSW;  and Russell Speed, Creative Director, TBWA/Paling Walters.

Keep an eye on the Global Awards website to see who has won a prestigious Global Award, results to be published later this year. Good luck to all who have entered!

Pharma firm Boehringer Ingelheim has brought in OgilvyHealthPR as the global comms agency for its Pradaxa drug, which prevents blood clotting.

OHPR won the account following a competitive pitch. Pradaxa is an oral anticoagulant, used to prevent and treat acute and chronic thromboembolic disease.

OHPR will work with sister company Ogilvy Healthworld Digital to dev elop and implement an integrated comms programme. Ogilvy Healthworld Digital is headed up by managing partners Caroline Howe and David Davenport-Firth. The account will be led out of London by  Deanne Wallace.

Pradaxa is currently used in more than 50 countries for primary prevention of venous thromboembolic occurrences in adult patients who have undergone elective total hip replacement surgery or total knee replacement surgery. It is also being investigated for the prevention of stroke in pat ients with atrial fibrillation (abnormal heart rhythm).

OHPR already works on other global accounts with Boehringer Ingelheim, including its diabetes portfolio, and has appointed of Ben Fisher as associate director on these brands. Fisher has ten years’ experience in healthcare comms and joins  from Porter Novelli where he was an account director.

in addition to heading up the Boehringer diabetes portfolio, Ben will also focus on new business.

Ogilvy Healthworld and CommonHealth, two of WPP’s premier healthcare marketing networks, today announced the formation of Ogilvy CommonHealth Worldwide.  The new entity, a combination of Ogilvy Healthworld and CommonHealth, becomes “the single most innovative, resourceful – and largest – healthcare communications network in the world”, with over 1,100 employees in 64 offices across 33 countries.

Matt Giegerich (above), President and CEO of WPP’s CommonHealth, will serve as chairman & CEO of the newly-formed organisation and hold responsibility for continued growth through client-focused insight, innovation and integration across disciplines, channels and geographies.

The core offerings of Ogilvy CommonHealth Worldwide will span the 360 degree range of professional and consumer advertising and promotion, relationship marketing, digital/interactive services, media planning and buying, public affairs and relations, managed care marketing, medical education, clinical trial recruitment, market research and analytics, and strategic consulting.

Says Mr Giegerich, “This couldn’t be a more perfect union.  CommonHealth has collaborated extensively with Ogilvy Healthworld for the past fifteen years and we have an enormous amount of trust in the talent, leadership and capabilities of this considerable network.  By combining our two organizations – and the remarkable collective talent pool within – we can now offer clients all the communications resources necessary to create and grow powerful, unified global brands in a rapidly evolving healthcare environment.”

Miles Young, Global CEO of Ogilvy & Mather, adds: “We are very proud to welcome the CommonHealth family into the Ogilvy Network.  The two brands are both consistent and complementary.  The healthcare business is undergoing a seismic shift as clients seek greater efficiency and effectiveness for agency alignments.  The scale this venture brings us will be a powerful catalyst to this change, and will give clients access, innovation and creativity, in depth, around the world.”

Moving forward, the group will operate under the Ogilvy CommonHealth Worldwide umbrella, but maintain individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities in some markets.  An executive council, comprised of leadership from both organisations, will oversee all day-to-day operations, reporting to Matt.

London’s Gloria Gibbons (below) will head up Ogilvy CommonHealth’s operations outside the US.

Massive congratulations to OHW Advertising for their recent Global Awards win.

The Global Awards are recognised as the only awards dedicated to excellence in healthcare communications on an international basis. The Globals have achieved the status of the world’s most coveted honor in this field. Below is some background on the winning campaign which also won an award at the IPA Best of Health Awards earlier this year.

OHWA were commissioned by Stryker -  Stryker Corporation is a leader in the worldwide orthopaedic market and is one of the world’s largest medical device companies – to develop an advertising campaign aimed at surgeons, to raise their awareness of their artificial hip and knee replacement products. Stryker’s aim was to position themselves as an innovative leader with products that are built on different principles compared to the competition.

They developed a campaign around the philosophy of ‘Thinking in Different Directions’ and applied this thought to all communications. The resultant video, whilst just  featuring the products, was done in a way that showcased them as almost an organic flowing piece of art, which is certainly different thinking in the category.

This is a great reward for a fantastic campaign.

We are delighted to let you all know that OHW UK has picked up the agency’s FIRST Digital Award, at the inaugural PM Society Digital Media awards. The award was for the excellent “Psoriasis – The Naked Truth” campaign (picture featured on blog below), for Wyeth’s Enbrel, winning the category “Best Digital Media Project for Patients”. It was an especially impressive win as we were one of the only full-service agencies there, beating off strong competition from many digital specialist agencies. Fantastic!!! Please take a look, at http://www.psoriasisthenakedtruth.com/

Mention also to the Pramipexole RLS team who were deserved finalists for the “Under the Covers of RLS” website, in a very competitive category for healthcare professionals.

For the Wyeth Naked Truth win, massive thanks and congratulations to the whole team – in both OHPR and OHW Digital – who have been involved in this massive project over the past year or so.

It’s fantastic to start to be recognised for Digital work in the agency. May this be the first of many.

OHPR and OHW Digital are shortlisted for two Awards at the PM Society Digital Media Awards, taking place this evening. These inaugural Awards will celebrate the very best in digital media solutions within the pharmaceutical and healthcare industries. Competition is stiff with several hundred entries, but we are the only large agency to be shortlisted for two Awards which is an acheivement in itself.

RLS Under the Covers website for BI is up for Best use of online tool for healthcare professional education.

http://www.rlsunderthecovers.com/

Psoriasis – The Naked Truth – website for Wyeth is up for Best digital media project aimed at patients

http://www.psoriasisthenakedtruth.com/

Psoriasis – The Naked Truth has also been shortlisted for two categories in the CIPR PRide Awards. These awards recognise excellence in PR and communications across the UK. OHPR have been shortlisted for two seperate categories: Best Use of Media Relations and Best Use of Photography & Design. The award winners will be announced at several dinners throughout the country from October-November, watch this space for the results!

Please keep your fingers firmly crossed.