22 April 2008
by Eva Augustyn
The Oxy Team left Ogilvy Healthworld sitting pretty on the consumer health podium once again this March when their work on the Oxy Emergency Zit Blitzer won them Best Over the Counter Consumer Advertising in Other Media at the 2008 OTC Marketing Awards.
The OHW Advertising team cracked this launch campaign with insights and creative that tempted their teenage targets without alienating their lesser-spotted mothers who are often the primary purchasers of the product. Another award to testify to OHW’s range of expertise from clinical to consumer campaigns.
22 April 2008
by Eva Augustyn
Of the physicians and healthcare professionals targeted by our clients, a critical segment are increasingly reluctant to attend promotional meetings and will only participate in impartial, educational activities. To address this issue, Ogilvy Healthworld has set up its latest business venture; The Oxford Academy for Professional Health Education.
The Oxford Academy tailors and delivers clients’ non-promotional medical educational programmes and activities. Educationalists from the Open University and European Accreditation Council for Continuing Medical Education (CME) input into its programmes and, via OHW’s global network, it is able to advise clients on local CME regulations. We’re really excited about the addition of a CME offering to our 360 approach.
