by Eva Augustyn
The Oxy Team left Ogilvy Healthworld sitting pretty on the consumer health podium once again this March when their work on the Oxy Emergency Zit Blitzer won them Best Over the Counter Consumer Advertising in Other Media at the 2008 OTC Marketing Awards.
The OHW Advertising team cracked this launch campaign with insights and creative that tempted their teenage targets without alienating their lesser-spotted mothers who are often the primary purchasers of the product. Another award to testify to OHW’s range of expertise from clinical to consumer campaigns.
