by Eva Augustyn
Despite the booming healthy eating trend, health remains secondary to taste for most consumers as they select from the supermarket shelves. Far from phased by consumers’ competing desires, the world’s leading food manufacturers are set to exploit the meeting point between health, taste and convenience. Their answer: functional confectionary; from lollipops which are good for your teeth to chocolate bars which lower cholesterol or keep skin beautiful.
Whispers in the food and beverage industry have become news headlines: ‘Functional chocolate creeps up on mainstream’, ‘Healthy confectionery to drive billion dollar market growth’, and the major confectionery manufacturers are hurrying to develop new dark chocolate ranges as a platform for their forays into the profitable, functional world.
Ogilvy Healthworld Consulting have built on their existing experience in both consumer healthcare and health foods with a report on the market opportunity presented by functional confectionery. It’s coming soon to this page, so watch this space…
