31 July 2008
by Eva Augustyn
The IPA Best of Health Awards are the UK’s most prestigious awards for creative excellence in healthcare marketing. Open to both healthcare-specialist and consumer agencies the standard of the work submitted is extremely high.
This year Ogilvy Healthworld Advertising impressively picked up three awards for their Deep Freeze Cold Patch campaign as well as winning an award for their work on Invega. To top these successes, they were also awarded the ‘Best of Show Award for Advertising to Healthcare Professionals’, for their ‘Person Within’ press ad for Invega (featured below).
14 July 2008
by Eva Augustyn
Ogilvy Healthworld has been awarded the distinguished ‘WPP Atticus Award’ in the ‘Corporate’ category for their thought-leadership publication ‘The Redport: The New Expert Patient Generation.’
The annual WPP Atticus Awards honour original thinking in communications services, and this win is the second for OHW’s series of business insight publications after collecting an award for ‘The Redport: Global Branding’ in 2005.
The 2008 Redport reviews and analyses the results of international research examining the health information-seeking behaviour of European and US consumers; a behaviour that is ‘undeniably changing’ according to Emma Sergeant, Group Managing Director. ‘New technologies, trends and priorities have created the emergence of the ‘expert patient’ and enable the consumer to take more personal control of their health. As a result, the patient-doctor relationship is changing too. It is imperative to anyone working in healthcare delivery and communications that they truly understand the evolving information demands of consumers and patients.’ The report also suggests strategies to help health and pharma brands respond to the changing customer environment and has received fantastic feedback from OHW clients and partners.