Following their huge success at the IPA Best of Health Awards back in July, OHW Advertising have once again been recognised for their great work by winning the PMEA Award in the Medical Devices Marketing category for their very successful easypod campaign. The PMEA Awards recognise the best quality campaigns within the advertising industry. Being a finalist is a tribute in itself. The winners are a testament to the talent that exists in the industry today. These Awards remain the only scheme to recognise and reward true marketing effectiveness within the UK and European pharmaceutical industry.
In April 2007, Merck Serono launched easypod™, a unique electronic auto-injection device with a hidden needle which was the first of its kind in the GH therapeutic area and Ogilvy Healthworld Advertising supported the launch with a fully integrated marketing campaign.
This exceptional launch campaign saw easypod triple the number of new patients on Saizen by Q4 2007 vs Q4 2006. This was as a direct result of the easypod launch campaign.