Massive congratulations to OHW Advertising for their recent Global Awards win.
The Global Awards are recognised as the only awards dedicated to excellence in healthcare communications on an international basis. The Globals have achieved the status of the world’s most coveted honor in this field. Below is some background on the winning campaign which also won an award at the IPA Best of Health Awards earlier this year.
OHWA were commissioned by Stryker - Stryker Corporation is a leader in the worldwide orthopaedic market and is one of the world’s largest medical device companies – to develop an advertising campaign aimed at surgeons, to raise their awareness of their artificial hip and knee replacement products. Stryker’s aim was to position themselves as an innovative leader with products that are built on different principles compared to the competition.
They developed a campaign around the philosophy of ‘Thinking in Different Directions’ and applied this thought to all communications. The resultant video, whilst just featuring the products, was done in a way that showcased them as almost an organic flowing piece of art, which is certainly different thinking in the category.
This is a great reward for a fantastic campaign.