19 December 2008
Following their huge success at the IPA Best of Health Awards back in July, OHW Advertising have once again been recognised for their great work by winning the PMEA Award in the Medical Devices Marketing category for their very successful easypod campaign. The PMEA Awards recognise the best quality campaigns within the advertising industry. Being a finalist is a tribute in itself. The winners are a testament to the talent that exists in the industry today. These Awards remain the only scheme to recognise and reward true marketing effectiveness within the UK and European pharmaceutical industry.
In April 2007, Merck Serono launched easypod™, a unique electronic auto-injection device with a hidden needle which was the first of its kind in the GH therapeutic area and Ogilvy Healthworld Advertising supported the launch with a fully integrated marketing campaign.
This exceptional launch campaign saw easypod triple the number of new patients on Saizen by Q4 2007 vs Q4 2006. This was as a direct result of the easypod launch campaign.
31 July 2008
by Eva Augustyn
The IPA Best of Health Awards are the UK’s most prestigious awards for creative excellence in healthcare marketing. Open to both healthcare-specialist and consumer agencies the standard of the work submitted is extremely high.
This year Ogilvy Healthworld Advertising impressively picked up three awards for their Deep Freeze Cold Patch campaign as well as winning an award for their work on Invega. To top these successes, they were also awarded the ‘Best of Show Award for Advertising to Healthcare Professionals’, for their ‘Person Within’ press ad for Invega (featured below).
14 July 2008
by Eva Augustyn
Ogilvy Healthworld has been awarded the distinguished ‘WPP Atticus Award’ in the ‘Corporate’ category for their thought-leadership publication ‘The Redport: The New Expert Patient Generation.’
The annual WPP Atticus Awards honour original thinking in communications services, and this win is the second for OHW’s series of business insight publications after collecting an award for ‘The Redport: Global Branding’ in 2005.
The 2008 Redport reviews and analyses the results of international research examining the health information-seeking behaviour of European and US consumers; a behaviour that is ‘undeniably changing’ according to Emma Sergeant, Group Managing Director. ‘New technologies, trends and priorities have created the emergence of the ‘expert patient’ and enable the consumer to take more personal control of their health. As a result, the patient-doctor relationship is changing too. It is imperative to anyone working in healthcare delivery and communications that they truly understand the evolving information demands of consumers and patients.’ The report also suggests strategies to help health and pharma brands respond to the changing customer environment and has received fantastic feedback from OHW clients and partners.
30 June 2008
by Eva Augustyn
Pharmaceutical companies have traditionally targeted their communications at doctors, pharmacists and health care professionals since direct communication with patients is heavily regulated and restricted (particularly outside the U.S.). However, technological developments have triggered a new era in healthcare; the era of rising patient sovereignty. More and more patients now compare experiences in web forums, google information on treatments and arrive at their surgery sufficiently well informed to debate their doctor’s advice.
Web-based Personal Health Records (PHRs) created an initial flurry of excitement in the industry, but the latest health-related applications for the iPhone take even greater steps to put patients in the driving seat of their healthcare experience. The ‘My Life Record’ iPhone application, for example, allows users to access and share their medical records, including medical imaging and lab results. ‘ePocrates’ and ‘iPharmacy’ allow users to browse information on thousands of drugs including dosages, side effects and interactions, and to search for a pill’s profile by entering its colour and size. ‘Symptom Navigator’ helps users match medical symptoms with treatments, ‘iEyeExam’ offers a quick eye test and ‘MyNetDiary’ lets users analyze and plan their diet and track body fat and muscle percentages.
These applications are just a handful among a plethora of technological and software developments that are increasingly exposing pharmaceutical companies and their products directly to patients. They are a vital reminder of two things: 1. The growing need for these companies to manage their presence before this audience, and 2. The growing demand, and expectations, of all consumers for tailored and useful content, especially within digital channels.
20 June 2008
by Eva Augustyn
OHW continues to demonstrate its thought leadership position in healthcare communications through regular contributions to the industry press and other publications:
Matt de Gruchy, Managing Director, OgilvyHealth PR was one of the eight experts chosen to write for PR Week’s Thought Leader Series Supplement: ‘Healthcare PR’ (June 2008). His article ‘Recipe to reach consumers’ discusses the winning formula of merging the expertise of health pr with the creativity of consumer PR.
The OHW approach to Corporate REDsponsibility was the only one to be championed in a CR management case study by the recently published WPP Corporate Responsibility Report 2007/2008. Find us on page 12:
http://www.wpp.com/CorporateResponsibilityReports/2007/
30 May 2008
by Eva Augustyn
OgilvyHealthPR’s campaign for the UK Vaccine Industry Group (UVIG) has been shortlisted for an outstanding SABRE Award. Widely considered to be the most prestigious in the US PR industry, and recently extended to Europe, the Superior Achievement in Branding and Reputation (SABRE) awards recognise excellence in public relations campaigns.
This distinguishing achievement is well deserved by a highly successful campaign. UVIG tasked OHPR to raise public awareness and improve education in the UK around the importance of immunisation. The resulting Valuing Vaccines campaign exceeded all expectations, making prime time news headlines across 5 national TV channels (including Sky News, Channel 5 News, BBC 1 Breakfast, BBC News24 and BBC 1 London News), 3 national newspapers (including The Sun and The Times), 17 regional radio stations and 14 high quality online articles. Overall, the campaign generated coverage in 50 media outlets, creating 35 million opportunities to see, and over 80,000 hits on UVIG’s website on the day of the launch.
22 May 2008
by Eva Augustyn
Despite the booming healthy eating trend, health remains secondary to taste for most consumers as they select from the supermarket shelves. Far from phased by consumers’ competing desires, the world’s leading food manufacturers are set to exploit the meeting point between health, taste and convenience. Their answer: functional confectionary; from lollipops which are good for your teeth to chocolate bars which lower cholesterol or keep skin beautiful.
Whispers in the food and beverage industry have become news headlines: ‘Functional chocolate creeps up on mainstream’, ‘Healthy confectionery to drive billion dollar market growth’, and the major confectionery manufacturers are hurrying to develop new dark chocolate ranges as a platform for their forays into the profitable, functional world.
Ogilvy Healthworld Consulting have built on their existing experience in both consumer healthcare and health foods with a report on the market opportunity presented by functional confectionery. It’s coming soon to this page, so watch this space…
22 April 2008
by Eva Augustyn
The Oxy Team left Ogilvy Healthworld sitting pretty on the consumer health podium once again this March when their work on the Oxy Emergency Zit Blitzer won them Best Over the Counter Consumer Advertising in Other Media at the 2008 OTC Marketing Awards.
The OHW Advertising team cracked this launch campaign with insights and creative that tempted their teenage targets without alienating their lesser-spotted mothers who are often the primary purchasers of the product. Another award to testify to OHW’s range of expertise from clinical to consumer campaigns.
22 April 2008
by Eva Augustyn
Of the physicians and healthcare professionals targeted by our clients, a critical segment are increasingly reluctant to attend promotional meetings and will only participate in impartial, educational activities. To address this issue, Ogilvy Healthworld has set up its latest business venture; The Oxford Academy for Professional Health Education.
The Oxford Academy tailors and delivers clients’ non-promotional medical educational programmes and activities. Educationalists from the Open University and European Accreditation Council for Continuing Medical Education (CME) input into its programmes and, via OHW’s global network, it is able to advise clients on local CME regulations. We’re really excited about the addition of a CME offering to our 360 approach.
22 April 2008
by Eva Augustyn
This striking piece of creative for the launch of Invega, a new drug to treat schizophrenia, has topped up its trophy cabinet with a ‘Highly Commended’ award at The Pharmaceutical Marketing Society Awards. The award comes hot on the heels of a gold medal win at the RxClub of New York’s International Medical Advertising Awards. The PM Society Awards are the most widely known and prestigious advertising awards in the healthcare industry so this further accolade is a real achievement for the Invega team.
