by Eva Augustyn
Of the physicians and healthcare professionals targeted by our clients, a critical segment are increasingly reluctant to attend promotional meetings and will only participate in impartial, educational activities. To address this issue, Ogilvy Healthworld has set up its latest business venture; The Oxford Academy for Professional Health Education.
The Oxford Academy tailors and delivers clients’ non-promotional medical educational programmes and activities. Educationalists from the Open University and European Accreditation Council for Continuing Medical Education (CME) input into its programmes and, via OHW’s global network, it is able to advise clients on local CME regulations. We’re really excited about the addition of a CME offering to our 360 approach.
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