by Eva Augustyn
OgilvyHealthPR’s campaign for the UK Vaccine Industry Group (UVIG) has been shortlisted for an outstanding SABRE Award. Widely considered to be the most prestigious in the US PR industry, and recently extended to Europe, the Superior Achievement in Branding and Reputation (SABRE) awards recognise excellence in public relations campaigns.
This distinguishing achievement is well deserved by a highly successful campaign. UVIG tasked OHPR to raise public awareness and improve education in the UK around the importance of immunisation. The resulting Valuing Vaccines campaign exceeded all expectations, making prime time news headlines across 5 national TV channels (including Sky News, Channel 5 News, BBC 1 Breakfast, BBC News24 and BBC 1 London News), 3 national newspapers (including The Sun and The Times), 17 regional radio stations and 14 high quality online articles. Overall, the campaign generated coverage in 50 media outlets, creating 35 million opportunities to see, and over 80,000 hits on UVIG’s website on the day of the launch.
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