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Following the promotion of Gloria Gibbons to global CEO, Ogilvy Healthworld in the UK has restructured its senior management team.

Long-standing Ogilvy HealthWorld PR boss Matt de Gruchy (below)  moves to the newly created role of client service director for the UK group. His new role will include advising clients across the entire range of disciplines at OHW, including PR, advertising, medical education and digital.

‘The creation of a CSD role in the UK group is an important development,” says Matt.  “It recognises the increasing importance we see in managing the relationship with, and service delivery for, our key client base, while increasing the integration of brand comms strategies through all our disciplines.”

Matt’s successor as MD of  OHW PR is Antonia Betts. She was previously director of operations for the company for three years.

In addition, current OHW group UK CEO Emma Sergeant becomes global client leader. Emma will be replaced by Lois Hall as the new UK CEO. Lois is another long-standing employee of the UK group, having previously held senior positions across all of the key OHW practices, and most recently establishing and leading a new brand consultancy team within the group.

Other new joiners include Liz Gofton, who returns to OgilvyHealthPR as an associate director after time in Australia working in a government health role. Satinder Phull has also returned to the agency as a senior account manager.

Gloria Gibbons, President of Ogilvy Healthworld EAME and a board member at Ogilvy Group UK, and Donna Tuths, President of Ogilvy Healthworld North America, have been appointed Joint Worldwide CEOs of Ogilvy Healthworld, reporting to Ogilvy & Mather Global CEO Miles Young.

In making the announcement, Young said: “Donna and Gloria are both consummate healthcare professionals; and they are also very complementary individuals.  Their joint mandate is to drive the business as a truly global force; to create a network that truly nets; and to create thought leadership in solutions and strategy in the face of massive change in how healthcare products and services are marketed around the world.”

Gibbons (pictured above right with Tuths) brings 20 years of healthcare and communications experience to the Ogilvy Healthworld organization.  She joined Ogilvy Healthworld in 2004 when Shire Health was joined with Ogilvy. At the time, Gibbons served as CEO of Shire Health, a company that she co-founded and built from an organization of 8 to one with over 100 employees before it was acquired by WPP in 1999.  In 2004 she was named Chairman of Ogilvy Healthworld UK and in 2006 she became President of OgilvyHealthworld EAME. Gibbons has worked across a range of disciplines including PR, advertising, medical education and consumer advertising.

Donna Tuths became President of Ogilvy Healthworld North America in October 2007.  She was named Med Ad News 2009 Agency Person of the Year.  She brings a diverse marketing background to the agency, having worked across disciplines and practice areas. Before joining Ogilvy Healthworld in November 2003, Tuths was the President of Organic New York and prior to that, was Managing Director of Y&R Wunderman New York.  She began her career as a management consultant working for Coopers & Lybrand and Anderson Consulting.  She was recently named to the Council of Foreign Relations in New York.

In their new roles, Gibbons and Tuths will work closely to manage the growing globalization of healthcare marketing across geographies in the Ogilvy Healthworld portfolio.

Ogilvy Healthworld is a leading global healthcare communications network with 55 offices in 33 countries.  The network has more than 1,000 brand assignments from nearly 200 clients worldwide.

Ogilvy Healthworld (OHW) Advertising brought home not one, not two, not even three but a staggering four bronze awards at the IPA Best of Health Awards.

OHW Advertising won 2 Bronzes for their Pfizer – Lose the Smoker campaign, 1 Bronze for their Novartis – AMD TV campaign and 1 Bronze for their Stryker – HCP Video. (see pictures below in order top – Pfizer, middle – Novartis, bottom – Stryker)

These awards are hard to come by as they are judged by other ‘competitive’ creatives in the industry. For the last few years only one agency has won more IPA Awards than we have – perhaps last night’s wins will help us secure a position as THE most awarded advertising agency. Watch this space….

Congratulations to everyone who worked on these campaigns within OHWA and in particular to: Rupert Doggett, Matt Dawson, Sabrina Malik, Britt Nyman, Justin Bussell, Tabytha Bromhead, Ed Bones, Julian Greene, and Tom Ring.

Ogilvy Healthworld UK are extremely delighted to announce that last night the OgilvyHealthPR Micardis Team won the Communique ‘Best International Media Relations Campaign’ award. This was one of the three ‘prestige’ awards, along with Best International PR Award and Best international PR Agency award. This award reflects the fantastic work that the team have done in the past year to launch The ONTARGET Trial Programme, led by Caroline Howe. The team are: Lizzi King, Luke Willats, Namina Turay and Breda Duggan. Well done!

Ogilvy Healthworld UK has launched its own brand new website where visitors will now find all the distinct components of OHW UK in one place.

The site includes detailed information on the UK’s leading healthcare agency’s work with clinical trials, medical education and health PR. In addition, there are links to Ogilvy Healthworld UK’s consultancy services, employment opportunities and information on the agency’s advertising campaigns.

The site also navigates to OHW UK’s business insights reports, Ogilvyhealthworld.com and (of course) this blog.

To go to the new site, click here: http://www.ogilvyhealthworld.co.uk/group.htm

OgilvyHealthworld UK has won a competitive pitch to develop and launch a new campaign for specialist medicines supplier Idis.

The campaign will promote Idis’ offerings to specialist patients who find normal drugs have no effect on their condition, and need unapproved but strictly controlled medicines.

Andrew Moody, marketing director at Idis, said “Ogilvy Healthworld have shown that they are really in tune with what we are trying to achieve.”

As a leading company in the industry Idis supply specialist drugs to over 60 countries worldwide from the 20,000 medicines in its database. They source about 20 new medicines a day and provide over 600 drugs through the “named patient” system every month.

Richard Marks, business unit head at Ogilvy Healthworld UK welcomed the forthcoming challenge.

“We look forward to working with Idis to increase understanding of the benefit of named patient programmes, and to help address the current market access issues facing the pharmaceutical sector” he said.

To read more about this story just click here

Following their huge success at the IPA Best of Health Awards back in July, OHW Advertising have once again been recognised for their great work by winning the PMEA Award in the Medical Devices Marketing category for their very successful easypod campaign. The PMEA Awards recognise the best quality campaigns within the advertising industry. Being a finalist is a tribute in itself. The winners are a testament to the talent that exists in the industry today. These Awards remain the only scheme to recognise and reward true marketing effectiveness within the UK and European pharmaceutical industry.

In April 2007, Merck Serono launched easypod™, a unique electronic auto-injection device with a hidden needle which was the first of its kind in the GH therapeutic area and Ogilvy Healthworld Advertising supported the launch with a fully integrated marketing campaign.

This exceptional launch campaign saw easypod triple the number of new patients on Saizen by Q4 2007 vs Q4 2006. This was as a direct result of the easypod launch campaign.

by Eva Augustyn

The IPA Best of Health Awards are the UK’s most prestigious awards for creative excellence in healthcare marketing.  Open to both healthcare-specialist and consumer agencies the standard of the work submitted is extremely high.

This year Ogilvy Healthworld Advertising impressively picked up three awards for their Deep Freeze Cold Patch campaign as well as winning an award for their work on Invega.  To top these successes, they were also awarded the ‘Best of Show Award for Advertising to Healthcare Professionals’, for their ‘Person Within’ press ad for Invega (featured below).

by Eva Augustyn 

Ogilvy Healthworld has been awarded the distinguished ‘WPP Atticus Award’ in the ‘Corporate’ category for their thought-leadership publication ‘The Redport: The New Expert Patient Generation.’

The annual WPP Atticus Awards honour original thinking in communications services, and this win is the second for OHW’s series of business insight publications after collecting an award for ‘The Redport: Global Branding’ in 2005.

The 2008 Redport reviews and analyses the results of international research examining the health information-seeking behaviour of European and US consumers; a behaviour that is ‘undeniably changing’ according to Emma Sergeant, Group Managing Director.  ‘New technologies, trends and priorities have created the emergence of the ‘expert patient’ and enable the consumer to take more personal control of their health.  As a result, the patient-doctor relationship is changing too. It is imperative to anyone working in healthcare delivery and communications that they truly understand the evolving information demands of consumers and patients.’  The report also suggests strategies to help health and pharma brands respond to the changing customer environment and has received fantastic feedback from OHW clients and partners.

by Eva Augustyn 

Pharmaceutical companies have traditionally targeted their communications at doctors, pharmacists and health care professionals since direct communication with patients is heavily regulated and restricted (particularly outside the U.S.).  However, technological developments have triggered a new era in healthcare; the era of rising patient sovereignty.  More and more patients now compare experiences in web forums, google information on treatments and arrive at their surgery sufficiently well informed to debate their doctor’s advice.

Web-based Personal Health Records (PHRs) created an initial flurry of excitement in the industry, but the latest health-related applications for the iPhone take even greater steps to put patients in the driving seat of their healthcare experience.  The ‘My Life Record’ iPhone application, for example, allows users to access and share their medical records, including medical imaging and lab results.  ‘ePocrates’ and ‘iPharmacy’ allow users to browse information on thousands of drugs including dosages, side effects and interactions, and to search for a pill’s profile by entering its colour and size.  ‘Symptom Navigator’ helps users match medical symptoms with treatments, ‘iEyeExam’ offers a quick eye test and ‘MyNetDiary’ lets users analyze and plan their diet and track body fat and muscle percentages.

These applications are just a handful among a plethora of technological and software developments that are increasingly exposing pharmaceutical companies and their products directly to patients.  They are a vital reminder of two things: 1. The growing need for these companies to manage their presence before this audience, and 2. The growing demand, and expectations, of all consumers for tailored and useful content, especially within digital channels.