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by Eva Augustyn 

OgilvyHealthPR’s campaign for the UK Vaccine Industry Group (UVIG) has been shortlisted for an outstanding SABRE Award.  Widely considered to be the most prestigious in the US PR industry, and recently extended to Europe, the Superior Achievement in Branding and Reputation (SABRE) awards recognise excellence in public relations campaigns.

This distinguishing achievement is well deserved by a highly successful campaign.  UVIG tasked OHPR to raise public awareness and improve education in the UK around the importance of immunisation.  The resulting Valuing Vaccines campaign exceeded all expectations, making prime time news headlines across 5 national TV channels (including Sky News, Channel 5 News, BBC 1 Breakfast, BBC News24 and BBC 1 London News), 3 national newspapers (including The Sun and The Times), 17 regional radio stations and 14 high quality online articles.  Overall, the campaign generated coverage in 50 media outlets, creating 35 million opportunities to see, and over 80,000 hits on UVIG’s website on the day of the launch.

by Eva Augustyn

Despite the booming healthy eating trend, health remains secondary to taste for most consumers as they select from the supermarket shelves.  Far from phased by consumers’ competing desires, the world’s leading food manufacturers are set to exploit the meeting point between health, taste and convenience.  Their answer: functional confectionary; from lollipops which are good for your teeth to chocolate bars which lower cholesterol or keep skin beautiful.

Whispers in the food and beverage industry have become news headlines: ‘Functional chocolate creeps up on mainstream’, ‘Healthy confectionery to drive billion dollar market growth’, and the major confectionery manufacturers are hurrying to develop new dark chocolate ranges as a platform for their forays into the profitable, functional world.

Ogilvy Healthworld Consulting have built on their existing experience in both consumer healthcare and health foods with a report on the market opportunity presented by functional confectionery.  It’s coming soon to this page, so watch this space…

by Eva Augustyn

The Oxy Team left Ogilvy Healthworld sitting pretty on the consumer health podium once again this March when their work on the Oxy Emergency Zit Blitzer won them Best Over the Counter Consumer Advertising in Other Media at the 2008 OTC Marketing Awards.

The OHW Advertising team cracked this launch campaign with insights and creative that tempted their teenage targets without alienating their lesser-spotted mothers who are often the primary purchasers of the product. Another award to testify to OHW’s range of expertise from clinical to consumer campaigns.

by Eva Augustyn

Of the physicians and healthcare professionals targeted by our clients, a critical segment are increasingly reluctant to attend promotional meetings and will only participate in impartial, educational activities. To address this issue, Ogilvy Healthworld has set up its latest business venture; The Oxford Academy for Professional Health Education.

The Oxford Academy tailors and delivers clients’ non-promotional medical educational programmes and activities. Educationalists from the Open University and European Accreditation Council for Continuing Medical Education (CME) input into its programmes and, via OHW’s global network, it is able to advise clients on local CME regulations. We’re really excited about the addition of a CME offering to our 360 approach.

by Eva Augustyn

This striking piece of creative for the launch of Invega, a new drug to treat schizophrenia, has topped up its trophy cabinet with a ‘Highly Commended’ award at The Pharmaceutical Marketing Society Awards. The award comes hot on the heels of a gold medal win at the RxClub of New York’s International Medical Advertising Awards. The PM Society Awards are the most widely known and prestigious advertising awards in the healthcare industry so this further accolade is a real achievement for the Invega team.

by Eva Augustyn

Dressed to impress as Cristiano Ronaldo, expostulating the merits of the old 4-4-2 formation in San Francisco last month, David Davenport-Firth (DDF), Director of Creativity & Behavioural Medicine, was – obviously – using footballing analogies at the Ogilvy Healthworld Worldwide Conference to impress the growing global burden of chronic disease and OHW’s answer to it: behavioural medicine.

In the context of today’s soaring levels of obesity, diabetes and cardiovascular disease, DDF asserted that the treatment of chronic disease is no longer confined to the remits of medicine and biology, but must be complemented by schemes for lifestyle change.  He presented OHW’s model of behavioural change which was used to great effect in enhancing a leading smoking cessation medicine to help smokers quit.

DDF explained the staggering results this unique client offering could achieve: if the 87% success rate driven by OHW’s behavioural change intervention was extrapolated across all smokers, over 120 million lives would be saved between 2025-2049 according to WHO estimates (The World Health Report, 1999).