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Earlier this year Paul Campbell and Steve Bartlett from OgilvyOne created an interactive banner for BP Ultimate called “Mileometer” (see above).

The banner was part of a campaign which started in January and is due to run throughout the year; it has so far appeared on a number of top newspaper, magazine and broadcaster sites, including Times Online, Sky and Autocar.

We heard today that this particular piece of creative has made it into the D&AD Book – a first for OgilvyOne London.

Colin Nimick, executive creative director at OgilvyOne said: “D&AD is ranked by most creatives round the world as the most prestigious awards you can be nominated for, and also one of the hardest to succeed in, so this first is a tribute to everyone involved.”

Mileometer shows how far your “car” (represented by your cursor) could have travelled on BP Ultimate compared to ordinary fuel. Steve and Paul created two other executions for this campaign: Ignition (allowed net users to turn a key on the banner to see the car start up using BP Ultimate winter formulation, compared to other fuels); and a third which demonstrated how much extra power a car can gain when it runs on BP Ultimate.

Find out more at: www.bpultimate.co.uk

As leader of the (very high profile) Ogilvy contingent at this year’s MIPTV festival in Cannes, OgilvyOne’s chairman for Europe, Africa and the Middle East, Paul O’Donnell, was eagerly sought by the assembled press hordes. He was interviewed by leading business channel CNBC for its prestigious Power Lunch Europe programme.

Click on the image above to view the five-minute clip.

For more on our participation at MIPTV, see post below.

By Kevin Whitlock 

OgilvyInteractive was one of the key players at this year’s MIPTV festival, which took place in the Cannes sunshine (although it did rain some days) last week (April 7-11).

MIPTV is considered the premier event in Europe for global content, digital and media marketers and brings TV networks, content companies, new media companies, internet players, operators, technology and telecommunications companies and the like to discuss how to reach consumers in a fast-changing media landscape.

Click here to read interviews (page 12) with our very own Paul O’Donnell and Rory Sutherland in MIPTV Preview magazine. On page 14, you can also read the thoughts of Ogilvy Advertising’s Russell Jarman Price (along with those of his counterpart at O&M in New York, Doug Scott).

For more on OgilvyInteractive’s involvement at MIPTV, and to view video clips from the event, go to www.ogilvy.com/miptv

…well, at least the on-line marketing of washing powder won’t ever be the same again.

Our first big new business win of 2008 is the global digital task for two of Unilever’s most iconic brands, Persil and Omo. We beat three other agencies - a couple of them “pure play” digital shops – in a hard-fought competitive pitch.

Although global, the account will be run from our London office. Work begins this month – watch this space over the coming weeks for more news!