By Kevin Whitlock
OgilvyInteractive was one of the key players at this year’s MIPTV festival, which took place in the Cannes sunshine (although it did rain some days) last week (April 7-11).
MIPTV is considered the premier event in Europe for global content, digital and media marketers and brings TV networks, content companies, new media companies, internet players, operators, technology and telecommunications companies and the like to discuss how to reach consumers in a fast-changing media landscape.
Click here to read interviews (page 12) with our very own Paul O’Donnell and Rory Sutherland in MIPTV Preview magazine. On page 14, you can also read the thoughts of Ogilvy Advertising’s Russell Jarman Price (along with those of his counterpart at O&M in New York, Doug Scott).
For more on OgilvyInteractive’s involvement at MIPTV, and to view video clips from the event, go to www.ogilvy.com/miptv
