Ogilvy Group UK has opened a Digital Lab at its Canary Wharf HQ to nurture creative thinking, innovation and new projects. The Lab has been equipped with a range of futuristic, high-tech goodies, including 3D holograms, 360-degree TVs, motion sensor equipment and six-sheet interactive screens. The Lab is also kitted out with the latest interactive gaming equipment, top-end Apple Macs and a 63-inch plasma TV.
Ogilvy already has a number of Digital Labs in other parts of the world – the first was opened in Singapore, with New York and Brazil following – but London’s Lab is the largest and best-equipped. Creatives and other agency staff are encouraged to visit the Lab to develop ideas outside of specific briefs, which can then be presented to clients or prospects for consideration.
Ogilvy’s Nicole Yershon says: “The Lab is helping clients to understand new ideas more clearly, and to get them to innovate.”
A number of clients have already visited the London Lab, including BP, Ford, Unilever and Fanta. Two projects are about to emerge from the Lab’s ambit – check www.ogilvy.co.uk regularly for details…
Click on the images to see the Lab in all its glory.
