Over 100 people (plus another two or three hundred from the Ogilvy office) attended Ogilvy London’s Mobile Day last week, held in and around the Ogilvy Digital Lab space. The short (six minutes) film above will give you a flavour of what the day was like.
The accompanying exhibition space featured a veritable who’s who of the mobilerati, including 2ergo, Admob, Bango, Blyk, Filter, Incentivated, Inside Mobile, Mobile Acuity, Mobile Adnews, Navteq, Snap Now
Spinvox, The Light Agency, Velti, Wapple, WinPLC and Yahoo Mobile.
Among the speakers were Ogilvy Group UK’s vice-chairman, Rory Sutherland, and Jess Greenwood from Contagious magazine (www.contagiousmagazine.com). Chris Bennett from mobile operator Blyk, Alex Meisl from Sponge and Mark Lewis also spoke.
Gigafone, a leading mobile marketing solutions group, is to showcase its patented mobile marketing system, RingMate, in Ogilvy’s London Digital Lab (a sepecially-designed area within Ogilvy’s Canary Wharf HQ which aims to explore new ways brands can communicate and engage with their customers, and where creatives, account teams and clients explore next generation brand engagement).
RingMate enables brands to deliver engaging, personalised content to mobile user segments/communities on an opt-in basis. Subscribers can personalise their mobiles with full-screen interactive content, allowing brands to enter into dialogue with consumers through RingMate’s unique “non-interrupt” user case. Only activated by incoming calls and messages, content is available for subscribers to view at the beginning and end of a call or message. Following a call, consumers can either use the one-touch click-through to the mobile web and enter competitions or call operators directly, if something catches their eye.
Andrew Grill, Head of Business Development for Gigafone says: “We are very proud not only to have gained entry into this forward thinking mobile technology showcase, but also to have backing from Ogilvy’s teams which contain some of the world’s brightest thinkers on digital marketing. This is a great opportunity for us to demonstrate the capability of our platform to some of the world’s biggest brands in a collaborative environment.”
Scott Seaborn, Head of Mobile Technologies for Ogilvy Group UK, adds: “At Ogilvy, we strive to stay ahead of the latest trends in brand engagement, and the Gigafone full-screen, user profiled solution gives us the opportunity to put this new type of marketing under the spotlight”.
OgilvyInteractive is not so much a separate company but a way of thinking and doing. It represents the combined digital capability and offering of the Ogilvy Group UK companies, particularly OgilvyOne London, Ogilvy & Mather Advertising, OgilvyAction, neo@ogilvy and Ogilvy PR. We also have Ogilvy Digital Labs - physical spaces containing cutting edge technology to help clients develop innovative digital marketing solutions across all online media and channels - at both our Canary Wharf and Paddington offices.
As part of the world’s largest digital agency network, we offer consultancy, creative development, design, technical build and maintenance across web, email, interactive TV and mobile channels.
A small selection of our clients includes: American Express; BP; British Airways; British Gas; Cancer Research UK Interactive; Castrol; Cisco; Coke Zero; Comfort; Domestos; Dove; Flora; GlaxoSmithKline; Hellmann's; IBM; Kodak; Lifebuoy; Omo; Motorola; Persil; UPS; Vaseline