Scott Seaborn (above), Ogilvy Group UK’s head of mobile technologies, has been elected to the Mobile Marketing Association’s (MMA) 2009 European Board of Directors.
The Mobile Marketing Association is an “action-oriented” association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.
“We are pleased to have added Scott to the Board of Directors for 2009,” said Mike Wehrs, president and CEO of the MMA. “The goal of the MMA is to advance the mobile marketing industry worldwide, and Ogilvy – Scott particularly – has been key to driving the success of the MMA in Europe. I would like to personally thank Scott for his commitment to driving mobile marketing initiatives, and welcome him to the Board of Directors.”
The MMA Board is comprised of individuals from the world’s most prominent agencies, advertisers, handheld device manufacturers, wireless operators, retailers, software and service providers, as well as any company focused on the potential of marketing via the mobile channel.
