As promised, here’s the final of our series of videos showing our new interactive floor projector. Set up by the reception area of our offices in Canary Wharf, the technology was supplied by Eyeclick and installed by our Digital Labs team.
We hope you enjoyed all the videos (the others are below if you’ve missed them). Don’t forget to keep visiting the site to see demos of all the new gadgets we’ve gotten our hands on and to stay up-to-date on all our latest news.
Above is the third in the series of videos showing our interactive floor projector in our offices at Canary Wharf. Installed by our Ogilvy Digital Labs team, the projector uses Eyeclick technology to interact with those walking by.
The final video showing the last of our floor projections will be posted here next week, so come back then to check it out.
OgilvyInteractive was among a select few companies that American researcher Forrester invited to participate in its independent report, The Forrester Wave: U.S. Interactive Agencies – Strategy and Execution.
In this evaluation, OgilvyInteractive was cited as a “Leader”. OgilvyInteractive received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management.
According to Forrester, “A large agency in the WPP network with more than 2,200 people working on digital programs, OgilvyInteractive is a Leader because of its high level of competence across all major criteria — specifically measurement and analytics, account management, and social and emerging media. The agency has a large dedicated analytics team and wide array of proprietary tools and models for audience insight, social and emerging media, and analytics.
“With traditional powerhouse Ogilvy as its parent company, OgilvyInteractive is able to offer marketers a holistic agency that can work across both online and offline marketing and manage a brand under a single agency umbrella. Moreover, marketers in need of more advanced analytics will find that OgilvyInteractive rivals any other competitor. ”
Brian Fetherstonhaugh, Chairman & CEO of OgilvyInteractive Worldwide, commented: “The results of the Forrester Report are the latest in a series of independent forms of recognition Ogilvy has received this year. In March, [ratings agency] RECMA rated OgilvyInteractive the number one interactive agency in the world with the largest global footprint. On the creative front, OgilvyInteractive is the highest scoring digital agency in the world according to The Big Won Report and at Cannes this year OgilvyInteractive in London scooped a Media Lion for best use of mobile media [for Fanta Stealth Sound System, pictured above]. Always looking to the future, our global network of Digital Labs [London Lab pictured below] continues to deliver award-winning, innovative work for a host of clients including Diageo, Unilever, BP, The Coca-Cola Company and Cisco.”
The Forrester Wave Report is based on an evaluation of the strategy and execution capabilities of 11 US-based interactive agencies across 39 criteria.
As promised, here’s the latest video of our interactive floor projections at our Canary Wharf offices. The technology, provided by Eyeclick, was discovered and installed by our Digital Labs team, the agency’s interactive gurus.
But you’ll have to wait until Monday to watch the next video of the latest projection we’ve been playing around with.
Here is Ogilvy’s latest interactive offering: a floor projector that responds to people simply walking on it. Installed by Ogilvy Labs (the agency’s hub for all things technologically cutting-edge) and powered by Eyeclick technology, the interactive floor resides by reception on the 10th floor of the Canary Wharf offices.
But this display is no one trick pony – it can project a whole range of images. To prove this, there will be three more videos posted here in the coming days, each showing a different projection being altered in different ways.
So pop back here on Friday to view the next one…
