Here is Ogilvy’s latest interactive offering: a floor projector that responds to people simply walking on it. Installed by Ogilvy Labs (the agency’s hub for all things technologically cutting-edge) and powered by Eyeclick technology, the interactive floor resides by reception on the 10th floor of the Canary Wharf offices.
But this display is no one trick pony – it can project a whole range of images. To prove this, there will be three more videos posted here in the coming days, each showing a different projection being altered in different ways.
So pop back here on Friday to view the next one…
