OgilvyInteractive was among a select few companies that American researcher Forrester invited to participate in its independent report, The Forrester Wave: U.S. Interactive Agencies – Strategy and Execution.
In this evaluation, OgilvyInteractive was cited as a “Leader”. OgilvyInteractive received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management.
According to Forrester, “A large agency in the WPP network with more than 2,200 people working on digital programs, OgilvyInteractive is a Leader because of its high level of competence across all major criteria — specifically measurement and analytics, account management, and social and emerging media. The agency has a large dedicated analytics team and wide array of proprietary tools and models for audience insight, social and emerging media, and analytics.
“With traditional powerhouse Ogilvy as its parent company, OgilvyInteractive is able to offer marketers a holistic agency that can work across both online and offline marketing and manage a brand under a single agency umbrella. Moreover, marketers in need of more advanced analytics will find that OgilvyInteractive rivals any other competitor. ”
Brian Fetherstonhaugh, Chairman & CEO of OgilvyInteractive Worldwide, commented: “The results of the Forrester Report are the latest in a series of independent forms of recognition Ogilvy has received this year. In March, [ratings agency] RECMA rated OgilvyInteractive the number one interactive agency in the world with the largest global footprint. On the creative front, OgilvyInteractive is the highest scoring digital agency in the world according to The Big Won Report and at Cannes this year OgilvyInteractive in London scooped a Media Lion for best use of mobile media [for Fanta Stealth Sound System, pictured above]. Always looking to the future, our global network of Digital Labs [London Lab pictured below] continues to deliver award-winning, innovative work for a host of clients including Diageo, Unilever, BP, The Coca-Cola Company and Cisco.”
The Forrester Wave Report is based on an evaluation of the strategy and execution capabilities of 11 US-based interactive agencies across 39 criteria.