Ogilvy.co.uk presents the first in an occasionally regular, regularly occasional series featuring great stuff we’ve found on the web. Stuff we find inspirational, funny, entertaining, thought-provoking, clever, funny… Some of the work will have come from Ogilvy, most of it will have been created by other people.
Kevin Whitlock chooses: IKEA Heights (pictured above) , a brilliant spoof soap/thriller series, shot entirely within the confines of an IKEA store somewhere in California. It’s brilliantly done - it’s of decent quality, competently shot and the staff don’t seem to know a TV series is being shot within their store. Best of all, it makes full use of the environment of the store and of the cultural resonances that surround the IKEA brand.
Watch on Vimeo, on the IKEA Heights Channel. And find out more here and here.
