« Ogilvy Group UK Home

Football and music. They’ve joined forces before (with mixed results: New Order’s World in Motion an obvious high, the Anfield Rap a notable low) but never quite like this. Click on the image above to watch the video and see how a wharehouse, Frets on Fire – and open source computer game akin to Guitar Hero – and 5 talented footballers created this very cool and highly original game.

Created for Kasabian’s single “Underdog”, this was found by James Thorley, who sees its potential in festivals and funfares. Watch this space…

Scott Seaborn has spotted this incredible 3D projection technology, capable of dramatically transforming a building’s appearance. Created by Dutch based company Nuformer, it makes the famous projection of Gail Porter back in 1999 look quite tame. Click on the image to watch the video and see the buildings come alive!

Back in July, we drew your attention to our vice-chairman, Rory (above), speaking at this year’s prestigious TED Global Conference.

Well you can now watch his speech online, courtesy of the TED website. Rory’s video already has over 100 comments and, of all the latest speeches uploaded to the site, his is the second most emailed!

Click here to watch Rory entertaingly explain why the addition of perceived, intangible value is actually beneficial to our general well-being.

Alexandra Mecklenburg chooses this new augmented reality feature for cereal boxes, created by Dassault Systemes, a self procolaimed Product Lifecycle Management (PLM) solutions company.

Should this catch on, it looks like breakfast times could be about to become far more entertaining!

See some of the amazing new toys and view some of the ground-breaking creative work to have come out of the Ogilvy Digital Lab in London (including great work for Fanta, Castrol and IBM) and elsewhere over the past 12 months or so in this new “sizzle reel.

The latest addition to our series of “favourite things” has been recommended to us by Alexandra Mecklenberg. This in-store augmented reality app from LEGO allows you to view the model fully made, whilst it is still in the box.

Whilst this represents a great opportunity for kids to interact with the brand, we’re hoping that, with any luck, it could bring about the end of those “but it looks different on the box” complaints!