OgilvyInteractive Paris has won the global digital strategy task for the prestigious luxury goods company Louis Vuitton.
Ogilvy already has a strong relationship with LV, having created the hugely acclaimed, award-winning “Journeys” advertising campaign (illustrated on this page), which featured the likes of Catherine Deneuve, Keith Richards, Sean Connery, Francis and Sofia Coppola, Andre Agassi and Steffi Graff and Mikhail Gorbachev.
OgilvyInteractive Paris has already created a number of digital sites for LV over the past couple of years, including: www.welovesprouse.com – showcasing the artistic collaboration between Stephen Sprouse and Marc Jacobs; www.louisvuittonjourneys.com; www.journeysawards.com (the Louis Vuitton international film competition, enabling up-and-coming film makers to demonstrate their creativity).
Louis Vuitton has also become the first luxury brand to have an official presence on Twitter, and has
also created an official Facebook fan page named “The Art of Travel by Louis Vuitton”, which aims to “become the official online destination for everything regarding Louis Vuitton.”
This fan page attracted more than 750,000 international fans in less than two months, and allowed LV to make history by broadcasting its Women’s Spring/Summer 2010 Ready to Wear Collection exclusively on Facebook.
