Ogilvy cements its lead in mobile marketing with yet another gong for Fanta Stealth Sound System

23 November 2009

Stealth Sound System, the hugely acclaimed and pioneering mobile app created by Ogilvy Advertising in London for its client Fanta, has picked up yet another award – this time a global award.

At last night’s Mobile Marketing Association Awards in Los Angeles, the app (created by Jon Morgan and Mike Watson) won the prestigious MMA Award For Overall Excellence.

“The finalists and winners for this year’s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry’s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” says Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we we always look forward to honoring our industry’s finest leaders and most successful campaigns.”

The Mobile Marketing Association (MMA) is the premier global trade association for the mobile marketing industry. It has over 700 member companies in 40 countries around the globe. For more info go here.

To discover the thinking behind the Stealth Sound System, watch the short filmabove.

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