On January 21st Ogilvy Digital Labs opened the doors to 10 Cabot Square for a Branded Utility Day – the fifth such day the Lab has presented since opening for business 18 months ago.
The day of talks, discussions and exhibitions focused on the apps, widgets, services and content that makes consumers want to spend more time with a brand.
On the day we had speakers from Wired magazine (David Rowan), Contagious (Jess Greenwood), IBM (Alan Flack), Ogilvy London (Rory Sutherland and Brian Jensen) and Singapore (Mark Seegar) and Lastminute.com Labs (Marjo Balabanovic) – we also had over 80 clients and journalists attend the talks and engage with the range of exhibitors assembled in the Bar area here at Canary Wharf.
Feedback from the event has been extremely positive and many people have asked to see the speakers’ presentations. Always happy to oblige, we’ve uploaded the presentations along with a video recap of the day (the latter also available here – click on the YouTube link above to view the five-minute film) to the Ogilvy Labs Branded Utility microsite; also not wanting exclude those who were unable to attend, all are available for download to share with others. You can also find biographies of the speakers, as well as links to the sites of the exhibitors, who include Yahoo!, Spotify, Velti, Wirewax, Blinkx and Shazam.
Meanwhile, keep your eyes peeled for news of the next Digital Lab Day!