We’re thrilled to announce yet another addition to our Ogilvy Digital Labs in London. Audience Entertainment recently came in to talk to us and their offering is so unique we just had to have it in our Canary Wharf lab.
By linking a motion capture camera and a screen (of any size!) with patented software, Audience Entertainment is able to provide 2D, 3D and augmented reality gaming for huge crowds of people. The picture above shows 20,000 people playing a giant game of brick-breaker at the Lyon Festival of Lights, just by moving their hands! Click on the picture to watch the video.
To find out more and watch other videos go to www.audienceentertainment.com
