Ogilvy Group UK has appointed Maziar Nadjm as its new Head of Social Media. Nadjm, known universally as “Maz”, joins after leaving his role as Community Product Manager for BSkyB.
Within a year of his appointment at Sky, Maz (who was responsible for the broadcaster’s online social media strategy, development and marketing for each Sky site) oversaw a 200% increase in engagement on Sky Portal sites. In addition, Maz also launched the new Times Online commenting system and was social media advisor to a number of News Corp units, including News International, Star TV, Sky Italy and Fox TV Channels. He also advised Chelsea Football Club and British Forces Broadcasting on social.
He was also named PR Week magazine’s “Most Influential Professional on Twitter in the UK” in 2009.
In his new role at Ogilvy, Maz will lead and co-ordinate the Group’s existing social media experts and be responsible for developing and helping to deliver further social media growth opportunities for the agency and its clients. He will act as a social media evangelist for the UK and will also work closely with Ogilvy PR’s 360 Digital Influence team, part of an international network that has been spearheading Ogilvy’s social capability across the globe since 2007.
Ogilvy Group UK’s chairman, Paul O’Donnell, commented: “At Ogilvy we believe social media and its growing influence on consumer behaviour has an impact on all marketing communication disciplines and the time was right to find the right person to connect our capabilities and lead our community– this is what Maz will do. He will also work with clients to create a vision for the role of social in their brand strategies, grow our partnerships with key players such as Facebook and Twitter, and of course, drive new business.
We’re looking very much forward to welcoming an individual of Maz’s ability and reputation on board.”