Following Apple’s announcement of the launch of iAd in Europe, we’re
delighted to be able to tell you that our friends over at Ogilvy Paris will
be at the forefront of developing this exciting new mobile advertising platform.
Two of Ogilvy France’s most prestigious clients, Louis Vuitton and Perrier, will be among the first brands in Europe on the network. “We were quickly convinced of the added value iAds offer, in particular their ability to combine
spectacular content, interactivity and mobility,” says Benoit de Fleurian,
General Director of Ogilvy & Mather France. “Louis Vuitton, Perrier and
Ogilvy share the same desire to innovate and surprise. It was only natural
that that we all wanted to explore the possibilities of this new
advertising platform.”
“iAds allow for great targeting, enabling brands to connect with the right
audiences at the right time and in the right place,” adds Romain Lartigue,
Managing Partner at OgilvyOne France.”
“We are very happy to have invited Apple to present iAds to many of our
clients in our key markets,” says Patou Nuytemans, Ogilvy’s EAME Chief
Digital Officer. “iAds provide brands with an opportunity to embrace the
tremendous, and still undervalued, potential of the mobile medium to engage
with consumers in new ways. They also help us see the rich possibilities
many more paid media formats in the future will offer.”
For more information on Apple’s iAd Network, go to advertising.apple.com
Congratulations to our cross-Channel colleagues.
