Earlier this year Paul Campbell and Steve Bartlett from OgilvyOne created an interactive banner for BP Ultimate called “Mileometer” (see above).
The banner was part of a campaign which started in January and is due to run throughout the year; it has so far appeared on a number of top newspaper, magazine and broadcaster sites, including Times Online, Sky and Autocar.
We heard today that this particular piece of creative has made it into the D&AD Book - a first for OgilvyOne London.
Colin Nimick, executive creative director at OgilvyOne said: “D&AD is ranked by most creatives round the world as the most prestigious awards you can be nominated for, and also one of the hardest to succeed in, so this first is a tribute to everyone involved.”
Mileometer shows how far your “car” (represented by your cursor) could have travelled on BP Ultimate compared to ordinary fuel. Steve and Paul created two other executions for this campaign: Ignition (allowed net users to turn a key on the banner to see the car start up using BP Ultimate winter formulation, compared to other fuels); and a third which demonstrated how much extra power a car can gain when it runs on BP Ultimate.
Find out more at: www.bpultimate.co.uk
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