By the OgilvyInteractive team
Last month Ogilvy was a major sponsor at MIPTV, the largest media and content event in the world. And we were there to participate in the debate about new advertising models - to share our ideas and vision in branded entertainment - and to inspire collaboration with an entire industry that knows how to engage audiences.
Our presence was noticed - as you can see in the MIPTV Review magazine ( promoted to 40.000 media/content/digital/advertising professionals in the world): http://mipreview.miptv.com.
Our favourite sections include:
The photo gallery (see Russell Jarman Price and Rory Sutherland up close as well as the celeb attendees!): http://mipreview.miptv.com/photo-gallery.htm
The Power of the Community - read the article and check out Travis Katz of MySpace and Joanne Shields, president of Bebo on video: http://mipreview.miptv.com/social-networking.htm
Mobile Media - read here: http://mipreview.miptv.com/mobile-media.htm
Advertising and Media - all of the articles and videos are great - see our client Richard Dickson, senior vice president of Mattel Brands, in action in text and on video! http://mipreview.miptv.com/advertising.htm
bookmark this
