OgilvyInteractive has given a digital twist to an old format - Panini stickers or football trading cards - in a website that keeps fans abreast of all the latest action from Austria and Switzerland.
OI client Castrol is one of the key sponsors of this year’s UEFA tournament and briefed the agency to create an idea for the sponsorship that could run across a variety of media, including the website and on- and off-line advertising collateral.
The agency’s response was an on-line statistical and analysis package called the Castrol Index. (http://castrolindex.com) Once logged on, users can access all sorts of player information, UEFA rankings and stats on all the competing nations. The information is presented in the form of flippable “cards” reminiscent of the old Panini stickers much loved by schoolboys - or at least those of a certain age!
Constantly updated, the site provides a complete view evolving view of the state of play, including video clips of the latest goals and on-pitch incidents. Users can post their own contributions to the fully interactive site.
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