Gigafone, a leading mobile marketing solutions group, is to showcase its patented mobile marketing system, RingMate, in Ogilvy’s London Digital Lab (a sepecially-designed area within Ogilvy’s Canary Wharf HQ which aims to explore new ways brands can communicate and engage with their customers, and where creatives, account teams and clients explore next generation brand engagement).
RingMate enables brands to deliver engaging, personalised content to mobile user segments/communities on an opt-in basis. Subscribers can personalise their mobiles with full-screen interactive content, allowing brands to enter into dialogue with consumers through RingMate’s unique “non-interrupt” user case. Only activated by incoming calls and messages, content is available for subscribers to view at the beginning and end of a call or message. Following a call, consumers can either use the one-touch click-through to the mobile web and enter competitions or call operators directly, if something catches their eye.
Andrew Grill, Head of Business Development for Gigafone says: “We are very proud not only to have gained entry into this forward thinking mobile technology showcase, but also to have backing from Ogilvy’s teams which contain some of the world’s brightest thinkers on digital marketing. This is a great opportunity for us to demonstrate the capability of our platform to some of the world’s biggest brands in a collaborative environment.”
Scott Seaborn, Head of Mobile Technologies for Ogilvy Group UK, adds: “At Ogilvy, we strive to stay ahead of the latest trends in brand engagement, and the Gigafone full-screen, user profiled solution gives us the opportunity to put this new type of marketing under the spotlight”.
bookmark this
