Ogilvy London holds “Digital Souk” to show the potential of interactive branded content

22 June 2009

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Click on the video above to watch the highlights of Ogilvy London’s “Digital Souk” and see some of the futuristic gadgets on loan from Ogilvy London’s Canary Wharf offices. The event, considered a huge success by all who attended, was held in West London this week for our clients GlaxoSmithKline.

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Ogilvy’s mobile evangelist joins MMA board

4 June 2009

Scott Seaborn (above), Ogilvy Group UK’s head of mobile technologies, has been elected to the Mobile Marketing Association’s (MMA) 2009 European Board of Directors.

The Mobile Marketing Association is an “action-oriented” association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.

“We are pleased to have added Scott to the Board of Directors for 2009,” said Mike Wehrs, president and CEO of the MMA.  “The goal of the MMA is to advance the mobile marketing industry worldwide, and Ogilvy – Scott particularly - has been key to driving the success of the MMA in Europe. I would like to personally thank Scott for his commitment to driving mobile marketing initiatives, and welcome him to the Board of Directors.”

The MMA Board is comprised of individuals from the world’s most prominent agencies, advertisers, handheld device manufacturers, wireless operators, retailers, software and service providers, as well as any company focused on the potential of marketing via the mobile channel.

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Say hello to our new digital creative head

2 June 2009

Meet Dave Birss (above), our new digital creative head. Dave brings a wealth of experience with him, having created acclaimed work for brands such as Orange, Hewlett-Packard, Lexus and Fosters over the last 15 years.

A founding partner of the popular online independent UK shop guide unchainedguide.com, Dave has also been creative director at both MRM Worldwide and Poke, before his most recent spell as a successful freelance consultant, helping agencies integrate their on and offline offers.

Executive creative director at OgilvyOne London, Colin Nimick, says of the announcement: “Dave is a key appointment for us, someone who’s going to play a big role in our push to become London’s top digital agency. He’s one of those rare truly integrated creatives who can turn his hand to most things, who’s won plenty of awards and who understands the technical stuff that lies behind the best digital work.”

Dave’s talents don’t stop there – session musician, university lecturer, breakfast show DJ and former nude model are just a few of his alternative guises. We look forward to seeing nearly all of them!

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